Social Media Marketing That Sells The Brand
Online Marketing Gurus (OMG) runs paid social that builds brand and generates revenue at the same time, not one at the expense of the other. Every feed post needs a business case behind it.
- Your customers spend hours across Meta, TikTok, LinkedIn, and YouTube.
- Reach them with platform-specific creative right when it counts.
- Build recognition. Move buyers. Grow revenue, not just followers.
Your Paid Social Strategy Starts Here
Claim your free social media strategy, valued at $3,000.
-
Koorong
Been working with OMG for SEM and Social, and our business has seen measurable growth across social media and PPC.
-
NZ Health Food Company
The Online Marketing Gurus have been providing our business with Social Media Advertising resulting in a big increase in sales.
-
Calvin Klein
I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented.
-
Tea Drop
Elodie our AM is lovely to work with. Great service and we have seen a significant improvement through our PPC.
-
Snotty Noses
My e-commerce business has been working with OMG for 12 months. They have coordinated PPC, social ads and SEO organic reach.
-
Bulk Nutrients
We love working with the guys and girls at OMG. Emily, Dan and Wendy are great to work with on PPC.
-
T.C Boxes
We have been using OMG for almost 12 months now and we couldn’t be happier with their service. Not only do they execute your marketing plans and schedules above and beyond your expectations, but my team at OMG are always showing initiative with new ideas and up and coming changes across all platforms.
Platforms We Manage
The Platforms Your Buyers Live On
Each platform rewards different creative, audiences, and campaign structures. We build for what actually works on each one, then coordinate the mix so every dollar has a defined commercial role.
Facebook Advertising
The broadest reach in paid social, with targeting depth that still holds up. Lead forms, catalogue campaigns, and retargeting built on your first party data. Best suited to demand capture and remarketing where scale matters.
Instagram Advertising
Reels, Stories, and feed placements where creative does the heavy lifting. Visual led campaigns built for discovery and consideration, tested continuously as audiences shift. Strong fit for brands selling on lifestyle or product experience.
LinkedIn Advertising
Targeting by job title, company, industry vertical, and seniority for B2B pipelines carrying longer buying cycles. Smaller audiences, sharper conversations, real access to the people who actually sign off on the purchase.
Social Ad Creatives That Earn Attention
What We Manage
What Turns Impressions Into Customers
Creative, audience strategy, and continuous optimization work together. Get one right and campaigns stagnate.
Get all three right and paid social starts compounding.
Creative Testing That Keeps Campaigns Growing
Static, video, carousel, and Reels creative built and tested continuously. Fresh concepts introduced before existing ads fatigue. Underperformers replaced before they eat another week of budget.
Audience Strategy Built Around Buyers
First-party data, remarketing, platform signals, and structured testing shape audiences around who actually converts. Not every impression, only the ones with a chance of turning into revenue.
Continuous Optimization, Not Autopilot
Every week: what worked in the feed, what fell flat, which audiences converted, and what each conversion actually cost. Scale the winners, retire the underperformers, and use every round of learning to reshape the mix.
Not Sure Which Social Platform Is Actually Working?
Case Studies
The Social Campaigns Behind Named Client Revenue
Reach is easy to fake. Revenue is not. Every case below names the client, the timeframe, and the specific commercial outcome.
The Creative Testing Playbook Behind Medik8’s Meta Scale-Up
Medik8, a B Corp certified British dermatological skincare brand, partnered with Online Marketing Gurus to scale revenue across digital advertising channels. Through ongoing testing, audience refinement, creative learnings, and full-funnel optimisation, OMG helped Medik8 deliver strong month-on-month performance and significant year-on-year growth through Meta Ads.
12:1
ROAS on Meta Ads
32%
Increase in CTR YoY
Additional Paid Social Wins Worth Reviewing
164%
Kalon Surf aims to be the premier surf school and resort in the world. Work hard, play hard is at the center of what they do, and through that ideology they created the best surf experience they always wanted to have. Kalon Surf reached out to Online Marketing Gurus in January 2020 for an integrated…
Kalon Surf
Hospitality
1,400%
ISS MI has been working with OMG since the beginning of 2025 and has continued to see strong growth across all digital channels throughout the partnership. We are currently managing the client’s SEO, PPC (Google and Microsoft), and LinkedIn campaigns as part of an integrated digital strategy.
Institutional Shareholders Services Inc.
Finance
12:1
Medik8, a B Corp certified British dermatological skincare brand, partnered with Online Marketing Gurus to scale revenue across digital advertising channels. Through ongoing testing, audience refinement, creative learnings, and full-funnel optimisation, OMG helped Medik8 deliver strong month-on-month performance and significant year-on-year growth through Meta Ads.
Medik8
Beauty & Wellness
40%
Sage and Paije is a fashion and apparel brand, known as Mermaid Off Duty in the US market. The brand operates across four regions: Australia (its home and primary market), New Zealand, the UK, and the US, with paid social advertising as a core part of how it reaches and converts customers in each.
Sage + Paije
Retail & E-Commerce
16.8M
A high-impact paid social campaign delivered exceptional reach and engagement at a significantly below-benchmark CPM. Through efficient media buying, landing page optimisation, and creative testing, the campaign successfully drove strong upper- and mid-funnel performance, generating consistent student leads at scale while informing clear optimisation pathways for future always-on activity.
Unleashed Travel Pty
Education
33%
Oransi is a leading retailer of HEPA air purifiers for the home, founded on a mission to make indoor air clean and fresh naturally. CEO Peter Mann saw an opportunity to improve on what the market offered and build a purifier that genuinely supported health and wellbeing. Oransi has since grown into a sustainable business…
Oransi
Retail & E-Commerce
The Businesses OMG Manages Paid Social For
Retail, fashion, food and beverage, finance, healthcare, professional services, B2B software, and multi-location brands.
Your channel mix draws on benchmarks from live campaigns already running in your category.
In The Last 12-Months We Delivered Our Paid Social Clients
72M+
website visitors
46M+
tracked conversions
$199M+
tracked revenue (USD)
How It Works
Turning Scattered Social Spend Into A Growth Engine
Three phases. Each with a defined output and a specific commercial reason behind it.
Why Choose Us?
The Paid Social Gap OMG Is Built To Close
Most social retainers ship creative, launch campaigns, and hand over a monthly report.
The gap between that and paid social actually earning revenue is where budget quietly leaks out.
We Partner with the Best
-
Meta Premier Partner
Top 3% Meta Agency
Partner -
Pinterest Premier Partner
Top 3% Pinterest Agency
Partner -
Tiktok Premier Partner
Top 3% Tiktok Agency
Partner -
LinkedIn Premier Partner
LinkedIn Marketing Agency
Partner
Three Reasons OMG’s Paid Social Outperforms
Gurulytics Reads Past The Platform Story
Every platform reports itself in the most flattering framing available. Gurulytics reads paid social alongside leads, sales, CPA, ROAS, and revenue from the wider marketing plan. Compare what each channel claims against what the business actually collected.
Platform Specialists With 14+ Years Of Paid Media Behind Them
Meta, TikTok, LinkedIn, and YouTube each reward different creative, audiences, formats, and user behavior. 14 years of campaign data behind every specialist keeps decisions grounded in what actually works on each platform, without losing sight of the same commercial goal.
Paid Social Connected To The Wider Marketing Plan
Paid social performs differently when it runs alongside SEO, Google Ads, CRO, and remarketing. Strategy and measurement coordinated across channels, so one platform is not scaling while another quietly wastes the opportunity.
Meet the Paid Social Team
Paid Social Specialists Reading The Feed Every Day
Every OMG account gets specialists who work inside their platform daily. They know what creative is converting in your category this week, how Meta and TikTok algorithms shifted last month, and where LinkedIn’s new formats actually deliver.
The Specialists Running Your Paid Social
Meta experts run Meta. TikTok specialists run TikTok. LinkedIn campaigns sit with the B2B team. All coordinated through one commercial plan and one named account lead.
David Moorcroft
Head of Paid
Sophie Chugg
Account Director Paid Media
Mitch Dollan
Paid Social Director
1,000+
Clients monthly
100+
Paid Specialists
60+
Global industry awards
150+
Industries
Client Testimonials
Clients On Working With OMG’s Paid Social Team
How working with OMG lands from the inside. What the strategy reads like. What the reporting shows.
What happens when paid social finally starts moving the number that matters.
Paid Social For Businesses Across The US
Whether the focus is one local market or a national presence, we shape social strategies around the platforms, audiences, and commercial goals that matter in each region.
- California
- Florida
- Illinois
- Nationwide
- New York
- Texas
Common Social Media Marketing Objections, Answered
The questions worth clearing up before budget goes into paid social.
A social media marketing agency handles the strategy, production, day-to-day management, and measurement of your social activity. Scope typically includes platform selection, content calendars, paid campaign management, audience building, reporting, and optimization work. The point of the whole discipline is tying social activity to business outcomes the CEO cares about: revenue, pipeline, retention, and brand recall.
Cost tracks with how many platforms are running, how often content ships, how deep the creative work goes, and whether community management sits inside scope. Paid social management scales with media spend and campaign complexity, so the right figure comes out of a proposal built around your business rather than a public rate card. Book a free strategy session for a cost estimate matched to your goals.
Usually fewer than instinct suggests. Focus on the platforms where your customers actually research, compare, engage, and buy. Meta is strong for broader consumer demand. LinkedIn dominates B2B. YouTube supports education and demand-building. TikTok drives cultural relevance and short-form discovery. Focused execution beats spreading budget across every available channel.
Organic social builds an always-on presence through posts, thought leadership, and community activity. Paid social spends against specific audiences to produce measurable outcomes like leads, sales, or event signups. Different strategies, different workflows, different reporting metrics. Neither replaces the other, and running only one usually caps what the other can achieve.
You own everything. Social accounts, ad accounts, custom audience lists, creative files, and campaign history all remain yours. Third-party licensing terms apply where they should, but access transfers cleanly when the engagement ends. Staying is a decision about the work being valuable, never about being trapped by asset control.
Yes. B2B social supports credibility building, pipeline generation, event marketing, recruitment, account nurturing, and sales enablement. LinkedIn tends to carry the biggest role, though YouTube and Meta contribute in different ways depending on the buyer and the decision cycle. Strategy accounts for longer sales cycles, multiple stakeholders, and larger deal sizes, not engagement metrics for their own sake.
Paid campaigns often start producing traffic, leads, or early sales within days. Organic social takes longer because audience trust and content momentum compound gradually. Reliable performance depends on platform fit, creative quality, budget size, tracking accuracy, sales cycle length, and how much testing the account needs before patterns stabilize.
No. OMG does not use lock-in contracts. Cancel-anytime terms with written notice and a 60-day wrap-up to hand the account over cleanly. Scope, deliverables, notice periods, and responsibilities are agreed before the account moves. Structure without being handcuffed to an underperforming retainer.
Find Out What Your Social Ads Could Be Earning
Work with a social media marketing agency that identifies the platforms deserving focus, sharpens the creative, and ties audience, measurement, and investment decisions back to the outcomes your business needs. $3,000 of strategy, yours to keep.
