Digital marketing for law firms
Your future clients are comparing firms online before they ever pick up the phone. We combine SEO, PPC, and AI search optimisation to put your practice in front of them at the exact moment they’re choosing who to hire.
Get your free law firm marketing audit
Claim your free digital marketing strategy valued at $3,000
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Sheridan
We’ve been working with Online Marketing Gurus for over a year now to help scale our organic performance. We’ve had some great uplifts in visibility and the team is very thorough in not only understanding our business but the wider industry as whole – feeding that back into our strategy. Thanks to Jazmin, Chantelle and Danny for their attention to detail. I’m excited to see the results of their new strategy and further drive the future of Sheridan to greater success.
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Calvin Klein
I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented.
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Artline
We’ve been utilising the services of OMG for over 2 years and couldn’t be happier! The level of commitment and insight the team brings to the campaign has been fantastic.
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Huskee
OMG are one of the best agencies out there, especially if you have a more complex niche that you are trying to target and engage. They are extremely transparent, provide…
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Fujitsu
The team at OMG are super lovely to work with and in a short amount of time have been able to deliver above and beyond what we originally expected.
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Harman International
OMG has been with us every step of the way, and its a big part on our successful campaigns, i highly recommend the clever, digital savvy individuals that are part of this agency.
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So Watt
One of the best digital marketing company to work with – organised team, knowledgeable and helpful staff, especially Elodie. Highly recommended.
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Workscene
It’s been a pleasure working with OMG over the past year! My account manager, Matthew has been very responsive and great to deal with as I look to grow the business in the digital space. They’ve provided great result for both Google Ads and Facebook Ads. Highly recommend OMG! proactive and very pleasant to work with.
Sound Familiar?
Most law firms get repots on rankings and sessions. Neither tells you whether a practice group pays for itself.
Your firm is paying for attention. It isn’t getting signed cases.
You’re renting visibility, not building it.
When every inquiry comes through an ad auction, nothing builds up. Stop paying and the phones go quiet. Year three looks like year one, only more expensive.
Intake loses what the ads won.
After hours calls hit an answering service. The first consult is two weeks out. Nobody logs why the caller kept shopping, so the marketing takes the blame for an intake problem.
Bar rules make most firms go vague.
ABA Model Rule 7.1 bars false or misleading communications about a lawyer’s services, and most states build on the model rules. Vague copy isn’t the fix. Specific, true, well qualified copy is. We write to the rules from the first draft, and your ethics counsel makes the final call.
This Is What a Full Pipeline Looks Like for a Law Firm
Trusted by 1,000+ Clients
Law digital marketing from a team with the numbers to back it
USD 500M+
New client revenue delivered for US businesses
200+
Digital marketing specialists
60+
Industry awards over 14 years
$1.5B+
tracked revenue
What we do for law firms
Six marketing services built around signed matters
Each channel answers to the same question: what did the last signed matter cost, and where did it come from?
Search Engine Optimisation
We build organic search visibility around the terms your customers use when they are ready to buy.
Pay Per Click (PPC)
Your budget is spread across Search, Shopping, Display AiMax and Performance Max, with every decision based on what the data says.
Paid Social
Facebook, Instagram, TikTok, and LinkedIn. We find the audience most likely to convert and reach them at the right moment.
Web Design & Dev
Shopify, WooCommerce and custom builds. Conversion-focused, mobile-first and built with your campaigns in mind from the start.
Law firm SEO is one channel. Here’s what the whole plan should contain.
Case Studies
Results from high intent, local and professional legal work
These aren’t law firms. They show the same mechanics a firm pays for: local visibility, cheaper clicks and more inquiries that convert.
How Hannan Tew Lawyers Used SEO For Insane Keyword Growth
Recognised by Law Institute Victoria as an Accredited Specialist in Immigration Law, Hannan Tew Lawyers provides comprehensive advice regarding all areas of Australian immigration Law at competitive price points. With a very experienced team and access to extensive resources at their fingertips, you can expect a superior outcome when partnering with Hannan Tew Lawyers.
324%
increase in top 3 keyword rankings
117%
increase in overall keyword reach
More Digital Marketing Case Studies
327%
Since 2003, Treadstone has practiced common sense lending, building a team defined by drive, integrity and a dedication to redefining the mortgage industry. Co-founded by Kevin Polakovich and Brendan O’Driscoll, the business approached OMG in March 2022 to grow organic visibility and drive more traffic to their website.
Treadstone Mortgage
Finance
168%
Specialty Equipment is a family owned and operated business since 2005, on a mission to become the one stop shop for flooring professionals. The business offers floor scraper parts as well as repairs and technical assistance. They partnered with OMG in May 2021 to improve visibility around key focus terms, increase keyword indexation and support…
Specialty Equipment
Construction
97%
Custom Truck One Source is the largest single-source provider of commercial trucks and equipment in the United States, spanning sales, rentals, parts and service. They partnered with Online Marketing Gurus in January 2021 to grow organic visibility across a highly competitive heavy equipment category and convert more of that visibility into enquiries.
Custom Truck One Source
Industrial
Why Choose Us?
What Makes OMG Different From Every Other Law Firm Marketing Agency
We could tell you we’re the right choice. Every agency does. Instead, here’s how we actually stack up, and you can decide for yourself.
We Partner with the Best
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Semrush Agency Partner
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Ahrefs Agency Partner
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Shopify Agency Partner
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WordPress Agency Partner
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Google Agency Premier Partner
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Microsoft Agency Premier Partner
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Meta Agency Premier Partner
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Pinterest Agency Premier Partner
Three things other agencies can’t replicate
14 years of tested experience, in the US since 2019
Our US team works from Dallas, backed by six offices worldwide. Evidence Driven SEO means every recommendation starts from evidence you can check without trusting us: your analytics, what competitors visibly achieve and the gap between them. We don’t promise #1 rankings. Google itself says nobody can.
Gurulytics: real-time reporting, not monthly PDFs
Paid media and SEO in one live view, built in house and open only to clients. Set your case management data beside the spend and you see what each signature cost. If you’ve ever had to request last month’s numbers, you won’t here.
The TLC Framework: Technical, Links, Content
Search problems usually sit in one of three places: a site Google can’t crawl, thin practice pages or too little authority. TLC finds which one is holding your firm back and orders the fixes by payback. It’s the framework behind our #1 SEO Agency win at the Global SEO Agency Awards 2025.
Meet the Digital Marketing Team
Your dedicated law firm marketing team
You get named specialists across SEO, paid search and tracking, and you’ll always know who’s working on what.
Who You’ll Actually Be Working With
You get a dedicated law firm digital marketing team, not whoever picked up the phone that day. They’ll know your practice and your market from the first conversation. You’ll always know exactly what they are working on and why.
David Moorcroft
Head of Paid
Mike Lee
Head of SEO
Joakim Stathopoulos
SEO Director
Sophie Chugg
Paid Media Account Director
Gemma Dolby
SEO Manager
1,000+
Clients monthly
200+
Digital Marketing Specialists Globally
60+
Global industry awards
150+
Industries
Client Testimonials
What clients say about working with OMG
Firms come to us for reporting they can check and inquiries that turn into signed work. Here’s how it’s gone for them.
Law firm marketing across Texas and the US
A firm with offices in Dallas and Plano faces different competitors in each. We plan, bid and report every market on its own line, from our Dallas office.
- California
- Florida
- Illinois
- Nationwide
- New York
- Texas
FAQs
There’s no package price, because cost depends on how many practice areas and cities you cover and how contested each one is. The number any budget has to beat is what signing a matter costs you today. We scope the work against that number once your free audit is done.
Law firm SEO usually takes months, while paid search can bring calls within days. Organic gains show first on specific, less contested practice area searches, then on broader terms as authority builds. Google says changes can take anywhere from a few hours to several months to register, so we report leading indicators as they move.
Most law firms see real momentum within three to six months. Need calls coming in sooner? We can run Google Ads alongside your SEO from the first week, so inquiries start while your organic rankings build.
You log into Gurulytics and see it for yourself, live, any time. Calls, forms, signed matters and where each one came from. No more waiting on a monthly report that tells you what happened three weeks ago.
Stop paying for leads that never sign. Start attracting the cases you actually want.
Get a free law firm growth strategy, valued at $4,000. We’ll review everything online that brings you cases: SEO, Google Ads, social, your website and your intake path. Book yours today and we’ll show you exactly what’s standing between your firm and better clients.
