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Technical SEO Services That Turn Issues Into Results

#1 SEO Agency, Global SEO Agency Awards 2025 | 60+ Global Industry Awards

Global Agency Awards winner 2025 OMG digital marketing agency
Semrush Search Awards Australia OMG digital marketing agency
Global Search Awards OMG SEO agency
APAC Search Awards winner 2025 OMG SEO agency

Free Technical SEO audit

Claim your free strategy valued at $3,000

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  • Hannan Tew Lawyers

    Long time user of OMG, but first time reviewer. We’ve just had an awesome 2 years with them.

  • Calvin Klein

    I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented.

  • Artline

    We’ve been utilising the services of OMG for over 2 years and couldn’t be happier! The level of commitment and insight the team brings to the campaign has been fantastic.

  • 361 Degree Consultancy

    We chose to go with OMG after interviewing 3 different SEO companies and it was one of the best decisions we have ever made for our business. Every company told us it would be 6 months before we saw any results – it has only been 3 months with OMG and there is a tangible increase in our online sales!

  • Dymocks

    I’ve worked with a number of agencies over the past decade and they are the best by far. The team offer an affordable service with a huge amount of value added insight. In addition, they’re proactive and are constantly looking for improvement in our business which is an appreciated quality in a business partner. Can’t recommend highly enough!

  • Bulk Nutrients

    We love working with the guys and girls at OMG. Emily, Dan and Wendy are great to work with both on SEO and PPC.

  • Cohen Handler

    Simon and the team have really gone above and beyond for us. They were instrumental in the successful migration and update of our website so that our SEO transition was flawless.

  • Ultraceuticals

    Great experience working with OMG on our SEO/SEM for 3 years – responsive, helpful, proactive and very pleasant to work with.

  • Eye Concepts

    OMG has a great team of SEO specialists who are extremely helpful and knowledgable. We’ve been with OMG for about 3 months now and have already seen a significant improvement on our Google Rankings.

Sound Familiar?

Google Is Indexing Only 40% of the Site

Important pages are missing from search, old URLs are still appearing, and nobody noticed until a client asked why a product or service could not be found. The website looks fine to users, but search engines are seeing something very different.

You Have a 300-Item Audit and No Clear Starting Point

A crawling tool produced hundreds of warnings, from missing tags to broken links. The report shows what the software detected but not which issues affect revenue, which require development work, or which ten fixes should happen first.

The New Website Launched and Traffic Fell 35%

The redesign passed visual checks, but redirects, canonicals, internal links, or rendered content changed during launch. Rankings dropped before the team understood what had happened, leaving marketing and development teams trying to rebuild lost visibility.

What We Check

What Does a Technical SEO Audit Actually Cover?

Technical SEO improves how search engines crawl, render, understand, and index a website. A technical SEO audit identifies the barriers affecting those processes, then prioritizes fixes according to search impact, commercial value, and implementation effort.

Our TLC Framework starts with Technical because content and links cannot perform properly if search engines cannot access or understand the pages they support.

Crawlability

We check whether search engine crawlers can reach important pages without being blocked by robots.txt rules, broken links, redirect chains, or inaccessible navigation.

Indexation

We compare the pages available on the website with those appearing in search to uncover missing pages, index bloat, and low-value URLs.

Canonical logic

We review canonical tags for conflicting or incorrect signals that may cause search engines to select the wrong version of a page.

Duplicate content

Rankings aren’t the business case. We tie SEO to qualified opportunities and commercial outcomes, arming your marketing team for boardroom budget, CAC and channel investment decisions.

Core Web Vitals

We assess Largest Contentful Paint, Interaction to Next Paint, and Cumulative Layout Shift to find loading, responsiveness, and stability problems.

JavaScript rendering

We check whether content, links, and metadata generated through JavaScript are available when search engines render React, Next.js, or other framework-based sites.

Site architecture

We review navigation, page depth, and internal links to determine whether authority flows toward important pages and users can find them logically.

Structured data

We validate schema markup and identify opportunities to communicate products, services, organizations, articles, and other entities more clearly.

Log file behavior

Where logs are available, we examine how search engines crawl the site, which areas receive attention, and where crawl activity is being wasted.

AI crawler access

We review whether approved AI crawlers can access useful content and whether technical controls support, restrict, or unintentionally block GEO activity.

Technical Capability

Technical SEO Services Built
Around the Issues That Matter

We identify why important pages are missing and why low-value URLs are consuming crawl attention. Recommendations cover robots rules, sitemaps, canonicals, redirects, status codes, and indexation controls.

We examine loading, interaction, and visual stability using field and lab data. Fixes are written clearly so developers can see which templates, assets, or scripts are contributing to poor performance.

Modern frameworks can hide content or links from search engines when rendering is misconfigured. We test what crawlers receive, how pages render, and whether server-side or client-side behavior is limiting visibility.

We organize page relationships around user needs and commercial priorities. Internal links help search engines discover pages, understand hierarchy, and direct authority toward the sections that matter most.

Schema can help search engines and AI systems interpret important entities and page content. We review implementation, eligibility, accuracy, and consistency without adding markup that the visible page cannot support.

Platform changes, redesigns, and domain moves carry search risk. We map redirects, benchmark performance, and monitor launch conditions so problems can be identified before they become sustained traffic losses.

Trusted by 1,000+ Clients

SEO Results Our Teams Have Delivered

2.1B+

search impressions

53M+

website visitors

22M+

tracked conversions

$122M+

tracked revenue (USD)

Case Studies

Technical Improvements With Measurable Outcomes


Fixing errors is only half the job. These case studies show how our technical SEO work improved site speed, indexing and search visibility, and how those gains turned into real business results.

How Motivosity Reversed a Keyword Decline and Rebuilt Organic Visibility

Motivosity partnered with OMG since June 2021. Motivosity is a modern employee engagement software with the mission to make people happier at work. The platform focuses on three of the top drivers of employee satisfaction: feeling appreciated for your work, being part of a community, and having a meaningful relationship with your manager.

308%

Increase in Non-Branded Clicks

382%

Increase in Page #1 Keywords

Motivosity employee engagement platform dashboard showing survey scores and participation rates

More SEO Case Studies

How Treadstone Grew Total Keyword Indexation 327% in Six Months

327%

Increase in overall keyword reach

Since 2003, Treadstone has practiced common sense lending, building a team defined by drive, integrity and a dedication to redefining the mortgage industry. Co-founded by Kevin Polakovich and Brendan O’Driscoll, the business approached OMG in March 2022 to grow organic visibility and drive more traffic to their website.

Treadstone Mortgage

Finance

How Specialty Equipment Doubled Domain
Rating and Lifted PPC Conversions 168%

168%

Increase in PPC conversion

Specialty Equipment is a family owned and operated business since 2005, on a mission to become the one stop shop for flooring professionals. The business offers floor scraper parts as well as repairs and technical assistance. They partnered with OMG in May 2021 to improve visibility around key focus terms, increase keyword indexation and support…

Specialty Equipment

Construction

How Custom Truck One Source Grew
Organic Visits 97% in a Competitive Equipment Vertical

97%

Increase in organic visits YoY

Custom Truck One Source is the largest single-source provider of commercial trucks and equipment in the United States, spanning sales, rentals, parts and service. They partnered with Online Marketing Gurus in January 2021 to grow organic visibility across a highly competitive heavy equipment category and convert more of that visibility into enquiries.

Custom Truck One Source

Industrial

Ranking for Surgery Searches Patients Actually Make

117%

Increase with keywords in positions 1-3

Texas Health Center for Diagnostics & Surgery serves patients across Collin, Dallas and Denton counties, offering robotic, spine, joint replacement, orthopedic, gynecological, urological and ENT surgery alongside spinal injections, outpatient GI procedures and advanced imaging. They came to OMG in February 2021 to build greater organic visibility.

Texas Health Center for Diagnostics & Surgery

Healthcare

Underneath Calvin Klein’s Digital Success with eCommerce SEO

142%

Increase In Organic Revenue

Calvin Klein is one of the world’s most iconic lifestyle brands, offering on-trend and affordable wardrobe-essentials. Since 1968, they’ve won the hearts of happy customers in 130+ countries. But in the competitive fashion industry, digital is what defines achieving success or going stagnant.

Calvin Klein

Retail & E-Commerce

SEO Success For Tommy Hilfiger

222%

Increase in top 3 keyword positioning

Since 1985, Tommy Hilfiger pioneered American-style fashion, with a modern twist. Now becoming one of the most recognizable premium lifestyle brands in the world, they host a breadth of collections including men’s, women’s and kids sportswear, denim, accessories and footwear.

Tommy Hilfiger

Retail & E-Commerce

The OMG Distinction

What Makes a Technical SEO Agency Worth the Investment

When your developers, product team and leadership all have a say in what gets built, a list of errors won’t get anything fixed. You need a partner who understands your tech stack, ranks every fix by business impact, and can prove each change was worth the development time.

We Partner with the Best

  • Semrush Agency Partner
  • Ahrefs Agency Partner
  • Shopify Agency Partner
  • WordPress Agency Partner
  • Magento Agency Partner
  • Woocommerce Agency Partner
  • Wix Agency Partner

Three Things That Give You More Control

Meet the Team

The Specialists Behind Your Technical SEO Service


From technical foundations to decision-stage content, our team works across the moments that shape a shortlist.

1,000+

Clients monthly

100+

SEO specialists

30+

SEO industry awards

150+

Industries

Evidence-Driven Technical SEO

Technical SEO for Sites That Can’t Afford to Break

Our technical specialists work alongside a much broader SEO team. When a crawl issue turns into a content, migration or AI search problem, the expertise is already in house.

Online Marketing Gurus Global Head of SEO Mike

Generative Engine Optimization / AI SEO

Build visibility on ChatGPT, Perplexity, Gemini, Google AI Overviews, and other AI-led discovery experiences by strengthening the content and authority signals these platforms rely on.

Two Online Marketing Gurus technical SEO consultants working together at a standing desk, reviewing a site on screen.

SaaS SEO

Turn organic and AI search into a steady pipeline of trials and demos, with comparison, integration and use case pages built around how buyers evaluate software.

Online Marketing Gurus Enterprise SEO specialists in Dallas

Enterprise SEO

Bring structure to large, complex websites with thousands of pages and competing priorities. Strategy scales without turning SEO into another sprawling internal project.

OMG local SEO specialists in Dallas

Local SEO

When customers nearby search for what you sell, being findable is the entire game. Google Business Profile authority, showing up in the local map results, location pages tuned market by market, and a reviews strategy that keeps working even after the next algorithm update.

OMG Lead Gen SEO specialist in Dallas

Lead Gen SEO

Target commercially valuable searches, strengthen conversion paths, and build organic visibility around the services most likely to generate qualified enquiries.

An Online Marketing Gurus SEO link building specialist focused on his work at a multi-monitor desk.in Dallas

Build authority through credible backlinks. You can expect no link farms or volume for volume’s sake. The focus stays on links that strengthen the pages worth ranking.

OMG content marketing SEO specialists in Dallas

Content Marketing SEO

Turn search demand into useful content that matches intent, demonstrates expertise, and gives prospects a reason to keep moving through the site.

OMG SEO migration team collaborating on a website migration project

SEO Migration

Protect organic performance through redesigns, replatforming, domain changes, and major site restructures with migration planning, redirect mapping, launch checks, and post-launch monitoring.

OMG eCommerce SEO consultants

eCommerce SEO

Grow organic revenue across collections and categories while tackling the technical complexity behind faceted navigation and large inventories.

OMG co-founder and global CEO Andrew Raso and General Manager USA Ryan Alborough

International SEO

Expand search visibility across markets with the right hreflang setup, international site architecture, localized keyword research, and country-specific strategies.

OMG SEO link building specialist working at her desk in the Sydney office

Digital PR

Turn expertise, original data, and strong stories into credible media coverage that earns authority for both traditional search and AI discovery.

OMG B2B SEO team working at OMG office

B2B SEO

Reach decision makers earlier in long sales cycles with buyer focused content, solution pages and high intent keywords that turn organic traffic into qualified pipeline.

Client Testimonials

What Technical Teams Say After Working With Us

The strongest proof comes from the developers and marketers who had to ship the fixes, and saw every change stand up in the data.

Technical SEO Support From Dallas and Beyond

  • California
  • Florida
  • Illinois
  • Nationwide
  • New York
  • Texas
Online Marketing Gurus USA office in Dallas

Technical SEO FAQs

Technical SEO improves how search engines crawl, render, understand, and index a website. It covers areas such as site speed, architecture, JavaScript, canonicals, structured data, and indexation. Strong technical foundations allow useful content and authority signals to perform more effectively.

A technical SEO audit service examines crawlability, indexation, canonicals, duplicate content, Core Web Vitals, rendering, architecture, internal links, schema and server logs. The final output should prioritize issues by impact and provide clear implementation guidance rather than simply listing software warnings.

Most websites benefit from a detailed audit at least annually and after major redesigns, migrations, or platform changes. Large eCommerce, SaaS, and publisher sites may require more frequent monitoring because regular releases, new templates, and changing inventories can create technical issues quickly.

Yes, Core Web Vitals contribute to Google’s page experience systems, but they are not the only ranking factor. Improving Largest Contentful Paint, Interaction to Next Paint, and Cumulative Layout Shift can also create a faster, more stable experience for users.

Yes. We assess what search engines receive before and after rendering, whether important links and content are available, and how framework settings affect crawlability. Recommendations may involve rendering methods, internal links, metadata, routing or cooperation between SEO and development teams.

We prioritize fixes using likely search impact, commercial importance, implementation effort, and the number of affected pages. A severe issue blocking valuable pages comes before a minor warning with little practical effect. Every tactic we run, we can explain and show you the result.

Yes. AI systems still need access to clear, structured, and technically available information. Crawler permissions, rendering, internal architecture, schema, and page speed can influence whether content is accessible and understandable. Our generative AI SEO services address these foundations alongside wider authority signals.

Stop Losing Rankings to Problems You Can’t See

Slow pages, broken redirects and indexing gaps quietly cost traffic every day. Our technical SEO services find the issues that matter most, fix them in the right order, and protect your site through every release and migration. Let’s turn your website into a foundation your growth can rely on.

Local SEO team at Online Marketing Gurus

Discover the Rankings You Should Already Own.

Book a 15-minute discovery call to talk SEO and GEO strategy. Backed by 14 years of experience, 200+ experts, the Global Agency Awards 2025 #1 SEO Agency, and the best-practice frameworks designed by our Global Head of SEO.

Book your free 15-min SEO & AI search call.

OMG SEO team leaders

What You'll Walk Away With

  • SEO Health DiagnosisWhere Technical, Links and Content are letting you down
  • Keyword Gap InsightsTerms competitors own that you don't, and the revenue at stake
  • AI Search ReadinessAre AI Overviews, ChatGPT and Perplexity citing you?
  • 14 Years of SEO Best PracticeThe TLC Framework, refined across 1,000+ campaigns

Find the Ad Spend That's Leaking From Your Account.

Book a 15-minute discovery call to talk PPC strategy. Backed by 14 years of experience, 200+ specialists, Google Premier Partner status (top 3% globally), and the best-practice playbook designed by Head of Paid David Moorcroft.

Book your free 15-min PPC call.

David and Sophie, PPC team leaders at Online Marketing Gurus

What You'll Walk Away With

  • Account Health DiagnosisWhere Quality Score, structure and signal are letting you down
  • Wasted Spend InsightsWhere your account is leaking budget each month
  • Performance Max Reality CheckWhat PMax is hiding from you · what to take back
  • 14 Years of PPC Best PracticeThe OMG playbook, refined across $200M+ in managed media

Uncover Growth Your Competitors Are Missing

Book a 15-minute discovery call to talk Social Ads strategy. Backed by 14 years of experience and 100+ paid media specialists, you're in good hands with the OMG social team.

Book your free 15-min social call.

Mitch and Sophie, paid social team leaders at Online Marketing Gurus

What You'll Walk Away With

  • ROAS & CAC DiagnosisWhere the money's actually going across Meta, TikTok, LinkedIn
  • Creative Fatigue Reality CheckCTR drops, hook failures, what to retire and replace
  • Server-Side Tracking & SignalCAPI deployment, server-side tracking and improved Meta signals after iOS
  • 14 Years of Paid Social Best PracticeThe framework that grew TC Boxes' social purchases 1,118%

Find Out Why Your Site Is Costing You Customers.

Book a 15-minute discovery call to talk web strategy. Backed by 14 years of experience, 200+ experts across WordPress, Shopify and custom builds, and the best-practice CRO and UX frameworks designed by Dr Rich Lane and OMG's senior web team.

Book your free 15-min web call.

Dr Rich Lan, CTO, and Jim from the IT team at Online Marketing Gurus, smiling together against a white background.

What You'll Walk Away With

  • Core Web Vitals DiagnosisMobile loading, INP, LCP, what Google is penalising you for
  • Conversion Path InsightsWhere users actually drop off · what's losing revenue
  • Mobile UX Reality Check72% of traffic is mobile, and most sites still fail it
  • 14 Years of Web Best PracticeWordPress and Shopify specialists · CRO-first build framework

Make Sure ChatGPT, Gemini & AI Overviews Cite You.

Book a 15-minute discovery call to talk Generative Engine Optimization (GEO). Backed by 14 years of search expertise, 200+ experts, and the best-practice GEO frameworks designed by Jazmine Green and OMG's senior AI search team.

Book your free 15-min GEO call.

OMG SEO team leaders

What You'll Walk Away With

  • AI Visibility DiagnosisHow often you appear in ChatGPT, Perplexity, Gemini and AI Overviews
  • Citation Gap InsightsThe queries where your competitors are cited and you're not
  • Entity & Schema ReadinessHow AI search engines understand your brand today
  • 14 Years of Search Best PracticeNow built for AI Overviews, ChatGPT and Perplexity

Uncover Growth Your Competitors Are Missing

You'll leave with a clear, actionable digital strategy, and a plan you can start implementing straight away.

Your Free Digital Strategy Starts Here

Claim your audit & strategy valued at $3,000

OMG SEO and Paid team leaders

What You'll Walk Away With

  • Growth Gap AnalysisFind the SEO, paid media and conversion gaps limiting your leads or revenue.
  • Competitor InsightsSee what your competitors are doing better, and where you can win.
  • Quick-Win OpportunitiesIdentify practical actions that can improve traffic, leads or sales faster.
  • Growth RoadmapGet a clear plan for what to prioritise next across SEO, Google Ads and paid social.

Partner with us to grow without doing the heavy lifting

Are you looking for Whitelabel partnership or more casual Referral Partnership, or both?

We support white label, referral or direct partnership options.

Partner with us

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Ryan Alborough, General Manager US at OMG