How Motivosity Reversed a Keyword Decline and Rebuilt Organic Visibility
Motivosity partnered with OMG since June 2021. Motivosity is a modern employee engagement software with the mission to make people happier at work. The platform focuses on three of the top drivers of employee satisfaction: feeling appreciated for your work, being part of a community, and having a meaningful relationship with your manager.
308%
Increase in Non-Branded Clicks
217%
Increase in Non-Branded Impressions
382%
Increase in Page #1 Keywords
Services
Industries
- Tech & SaaS
Challenges
- August 2021 saw a massive drop in keywords for Motivosity that needed reversing.
- Key terms such as “employee engagement software” and “employee recognition software” were not indexed.
- Existing and new category pages needed content to rank for more keywords.
- No goal tracking data available at campaign start.
Our Approach
- Maximise visibility for the Motivosity brand and product offering across online channels.
The goal? Optimise their keyword strategy, site authority and visibility through content creation and link building.
Strategy & Execution
- Optimised keyword strategy and quality of content and search, to overcome the prior decline in keyword rankings.
- Improved site visibility, creating content for existing and new category pages to rank for more keywords.
- Creating quality backlinks, to help improve organic traffic and keyword indexation over time as we add more keywords and backlinks over time.
- Content structure, homepage FAQs, blog content, fortnightly content calendar updates and 301 redirects on current blog topics, integrating a new “hub” structure.
Key Results
Organic traffic results within 6 months:
- Increased Non-Branded Clicks by 308% YoY
- Increased Impressions by 217% YoY
- Increased Organic Sessions by 50% YoY
Organic conversions results within 6 months:
- Increased Organic conversion Rate by 325% YoY (from 0.75% to 3.30%)
- Increased Organic Conversions by 24% YoY
#1 keyword rankings since March 2022:
- ‘how can employees engage themselves in the workplace’ (SV:20)
- ‘Peer recognition meaning’ (SV:260)
- ‘x model of employee engagement’ (SV:30)
- ‘what does peer recognition mean’ (SV:30)
Keyword reach results since campaign start:
- Top 3 keywords – increased by 490% (from 10 to 59)
- Total keyword indexation – increased by 499% (from 328 to 1965)
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