How Motivosity Reversed a Keyword Decline and Rebuilt Organic Visibility
Motivosity partnered with OMG since June 2021. Motivosity is a modern employee engagement software with the mission to make people happier at work. The platform focuses on three of the top drivers of employee satisfaction: feeling appreciated for your work, being part of a community, and having a meaningful relationship with your manager.
308%
Increase in Non-Branded Clicks
217%
Increase in Non-Branded Impressions
382%
Increase in Page #1 Keywords
Services
Industries
- Tech & SaaS
Challenges
- August 2021 saw a massive drop in keywords for Motivosity that needed reversing.
- Key terms such as “employee engagement software” and “employee recognition software” were not indexed.
- Existing and new category pages needed content to rank for more keywords.
- No goal tracking data available at campaign start.
Our Approach
- Maximise visibility for the Motivosity brand and product offering across online channels.
The goal? Optimise their keyword strategy, site authority and visibility through content creation and link building.
Strategy & Execution
- Optimised keyword strategy and quality of content and search, to overcome the prior decline in keyword rankings.
- Improved site visibility, creating content for existing and new category pages to rank for more keywords.
- Creating quality backlinks, to help improve organic traffic and keyword indexation over time as we add more keywords and backlinks over time.
- Content structure, homepage FAQs, blog content, fortnightly content calendar updates and 301 redirects on current blog topics, integrating a new “hub” structure.
Key Results
Organic traffic results within 6 months:
- Increased Non-Branded Clicks by 308% YoY
- Increased Impressions by 217% YoY
- Increased Organic Sessions by 50% YoY
Organic conversions results within 6 months:
- Increased Organic conversion Rate by 325% YoY (from 0.75% to 3.30%)
- Increased Organic Conversions by 24% YoY
#1 keyword rankings since March 2022:
- ‘how can employees engage themselves in the workplace’ (SV:20)
- ‘Peer recognition meaning’ (SV:260)
- ‘x model of employee engagement’ (SV:30)
- ‘what does peer recognition mean’ (SV:30)
Keyword reach results since campaign start:
- Top 3 keywords – increased by 490% (from 10 to 59)
- Total keyword indexation – increased by 499% (from 328 to 1965)
More Case Studies
-
117%
Texas Health Center for Diagnostics & Surgery serves patients across Collin, Dallas and Denton counties, offering robotic, spine, joint replacement, orthopedic, gynecological, urological and ENT surgery alongside spinal injections, outpatient GI procedures and advanced imaging. They came to OMG in February 2021 to build greater organic visibility.
Texas Health Center for Diagnostics & Surgery
-
142%
Calvin Klein is one of the world’s most iconic lifestyle brands, offering on-trend and affordable wardrobe-essentials. Since 1968, they’ve won the hearts of happy customers in 130+ countries. But in the competitive fashion industry, digital is what defines achieving success or going stagnant.
Calvin Klein
-
222%
Since 1985, Tommy Hilfiger pioneered American-style fashion, with a modern twist. Now becoming one of the most recognizable premium lifestyle brands in the world, they host a breadth of collections including men’s, women’s and kids sportswear, denim, accessories and footwear.
Tommy Hilfiger
Find Your Biggest SEO Growth Opportunities with OMG
Our SEO services help uncover where your website can improve visibility, attract higher-intent traffic and generate stronger leads. With technical SEO, content, links and transparent reporting working together, OMG builds organic growth that can keep compounding over time.
