Facebook Advertising Built for Buyers, Not Browsers
- Facebook still reaches targeted audiences at every stage of the buying journey.
- Get Facebook Ads that combine creative built to perform, buyer-focused audience strategy, and continuous optimization.
- See the strategy before you commit. Clear priorities, real numbers, no guesswork.
Get A Facebook Ads Strategy
Your free strategy session includes a $3,000 Facebook Ads review of creative, targeting, tracking and structure, plus what to fix first.
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Koorong
Been working with OMG for SEM and Social, and our business has seen measurable growth across social media and PPC.
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NZ Health Food Company
The Online Marketing Gurus have been providing our business with Social Media Advertising resulting in a big increase in sales.
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Calvin Klein
I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented.
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Tea Drop
Elodie our AM is lovely to work with. Great service and we have seen a significant improvement through our PPC.
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Snotty Noses
My e-commerce business has been working with OMG for 12 months. They have coordinated PPC, social ads and SEO organic reach.
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Bulk Nutrients
We love working with the guys and girls at OMG. Emily, Dan and Wendy are great to work with on PPC.
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T.C Boxes
We have been using OMG for almost 12 months now and we couldn’t be happier with their service. Not only do they execute your marketing plans and schedules above and beyond your expectations, but my team at OMG are always showing initiative with new ideas and up and coming changes across all platforms.
Social Media Creatives That Convert
What We Manage
Facebook Campaigns Designed to Keep Improving
Strong results come from better inputs and better decisions. We combine fresh creative, smarter audience signals, and ongoing optimization,
using AI where it adds value and strategy where human judgment still matters most.
Fresh Creative That Keeps Performance Moving
We develop and test new hooks, concepts, formats, and offers to find what earns attention and drives action. That gives Meta stronger signals, reduces creative fatigue, and helps campaigns keep learning as conditions change.
Audience Strategy Focused on Real Buyers
We use first-party data, customer behavior, remarketing, and Meta’s automation to reach people with stronger buying potential. The platform helps find opportunities. Strategy makes sure those opportunities align with your market, offer, and growth goals.
Ongoing Optimization Backed by Better Tracking
We adjust budgets, bidding, campaign structure, and creative as performance develops. Meta Pixel and Conversions API tracking help connect ad activity to leads, sales, and revenue, giving you a clearer basis for every optimization decision.
Case Studies
Facebook Campaigns Measured
in Revenue, Not Reach.
Reach can look impressive. Revenue tells you whether the campaign worked. Our case studies focus on what changed, how the strategy evolved,
and what the business gained, with named clients, defined timeframes, and measurable outcomes.
The Creative Testing Playbook Behind Medik8’s Meta Scale-Up
Medik8, a B Corp certified British dermatological skincare brand, partnered with Online Marketing Gurus to scale revenue across digital advertising channels. Through ongoing testing, audience refinement, creative learnings, and full-funnel optimisation, OMG helped Medik8 deliver strong month-on-month performance and significant year-on-year growth through Meta Ads.
12:1
ROAS on Meta Ads
32%
Increase in CTR YoY
More Paid Social Case Studies
164%
Kalon Surf aims to be the premier surf school and resort in the world. Work hard, play hard is at the center of what they do, and through that ideology they created the best surf experience they always wanted to have. Kalon Surf reached out to Online Marketing Gurus in January 2020 for an integrated…
Kalon Surf
Hospitality
1,400%
ISS MI has been working with OMG since the beginning of 2025 and has continued to see strong growth across all digital channels throughout the partnership. We are currently managing the client’s SEO, PPC (Google and Microsoft), and LinkedIn campaigns as part of an integrated digital strategy.
Institutional Shareholders Services Inc.
Finance
12:1
Medik8, a B Corp certified British dermatological skincare brand, partnered with Online Marketing Gurus to scale revenue across digital advertising channels. Through ongoing testing, audience refinement, creative learnings, and full-funnel optimisation, OMG helped Medik8 deliver strong month-on-month performance and significant year-on-year growth through Meta Ads.
Medik8
Beauty & Wellness
40%
Sage and Paije is a fashion and apparel brand, known as Mermaid Off Duty in the US market. The brand operates across four regions: Australia (its home and primary market), New Zealand, the UK, and the US, with paid social advertising as a core part of how it reaches and converts customers in each.
Sage + Paije
Retail & E-Commerce
16.8M
A high-impact paid social campaign delivered exceptional reach and engagement at a significantly below-benchmark CPM. Through efficient media buying, landing page optimisation, and creative testing, the campaign successfully drove strong upper- and mid-funnel performance, generating consistent student leads at scale while informing clear optimisation pathways for future always-on activity.
Unleashed Travel Pty
Education
33%
Oransi is a leading retailer of HEPA air purifiers for the home, founded on a mission to make indoor air clean and fresh naturally. CEO Peter Mann saw an opportunity to improve on what the market offered and build a purifier that genuinely supported health and wellbeing. Oransi has since grown into a sustainable business…
Oransi
Retail & E-Commerce
Trusted by Businesses Across the US
eCommerce, professional services, healthcare, finance, and real estate. We’ve run Facebook campaigns across all of them.
That experience gives us stronger benchmarks, sharper testing ideas, and faster answers about what effective
performance should look like in your market.
In The Last 12-Months We Delivered Our Paid Social Clients
72M+
website visitors
46M+
tracked conversions
$199M+
tracked revenue (USD)
How It Works
How We Take You From First Conversation to Real Results
No black box. No vague deliverables. Here’s how we move from strategy and setup to campaigns built for measurable growth.
We assess your account, market, creative, audiences, and competitors to identify the strongest growth opportunities.
We review Meta Pixel, Conversions API, and key events to find gaps before campaign decisions begin.
We define objectives, audiences, offers, budgets, and campaign structure around your commercial priorities.
We build and adapt concepts, formats, and messages designed to earn attention and drive action.
We activate campaigns with clear guardrails, verified settings, and enough flexibility for Meta to learn.
We separate meaningful performance data from platform noise to understand what is helping or limiting growth.
We introduce new hooks, formats, and messages before fatigue starts pushing costs in the wrong direction.
We adjust budgets, bidding, audiences, and campaign structure based on performance and commercial value.
We connect campaign activity to qualified leads, sales, and revenue instead of relying on reach alone.
We use each round of learning to set the next tests, priorities, and opportunities for growth.
*Timelines vary based on account readiness, approval speed, tracking requirements, creative scope, and campaign complexity.
Why Choose Us?
What Makes OMG Different From Other Facebook Ads Agencies
Facebook growth takes more than launching campaigns and checking dashboards. We connect creative, audience strategy, optimization, and measurement,
so your budget keeps learning and your reporting stays tied to real business outcomes.
We Partner with the Best
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Meta Premier Partner
Top 3% Meta Agency
Partner -
Pinterest Premier Partner
Top 3% Pinterest Agency
Partner -
Tiktok Premier Partner
Top 3% Tiktok Agency
Partner -
LinkedIn Premier Partner
LinkedIn Marketing Agency
Partner
Three Advantages Most Facebook Ads
Agencies Cannot Replicate
Gurulytics Shows What Facebook Actually Returned
Facebook reports what happened on Facebook. Gurulytics connects campaign activity with leads, sales, and revenue across your wider marketing, giving you a clearer view of what each advertising dollar produced and where performance needs to improve next.
Facebook Specialists Who Know the Platform
Your campaigns are managed by specialists backed by more than 14 years of paid media experience. They understand how creative, audience signals, automation, and platform changes affect performance, helping you act on the best opportunities before more budget disappears into weak results.
Facebook Managed Within Your Wider Growth Strategy
Facebook works best when it supports the rest of your marketing. We connect social media with Google Ads, SEO, CRO, email, and analytics, so each campaign contributes to shared commercial goals instead of competing with every other channel for credit.
Meet the Facebook Ads Team
Facebook Specialists Who Measure
Success in Revenue, Not Reach.
One Facebook Ads Team. Every Growth Channel Connected.
Your Facebook Ads consultant works alongside experts across paid search, SEO, CRO, analytics, and creative. That means your campaigns are managed as part of a wider growth strategy, with every channel supporting the same commercial goals.
David Moorcroft
Head of Paid
Sophie Chugg
Account Director Paid Media
Mitch Dollan
Paid Social Director
1,000+
Current clients
100+
Paid Specialists
60+
Global industry awards
150+
Industries
Client Testimonials
What OMG Facebook Ads Clients Actually Say
Strategy. Clarity. Commercial results. Hear it straight from the clients behind the campaigns.
Facebook Ads Expertise Across the United States
Whether you are a local business building regional demand or a national brand scaling across multiple markets, we create Facebook campaigns focused on qualified leads, sales, and measurable revenue.
- California
- Florida
- Illinois
- Nationwide
- New York
- Texas
Questions Frequently Asked About Facebook Advertising
Have questions about Facebook advertising? Here are the answers businesses usually need before deciding what to do next.
Facebook Ads refers to campaigns focused on Facebook, while Meta Ads can run across Facebook, Instagram, Messenger, and other eligible placements. Both are managed through Meta Ads Manager. This page focuses on Facebook advertising while using Meta’s latest campaign tools, automation, and tracking features. A Meta Ads agency should recommend placements based on commercial value, not platform preference.
Run Facebook Ads when you want control over targeting, objectives, creative testing, conversion tracking, and reporting. Boosting can increase reach, but the setup is limited. Structured Facebook advertising services are built around measurable outcomes, with campaigns designed to generate leads, sales, or revenue rather than simply putting more budget behind an existing post.
A starting media budget of $3,000 to $5,000 per month is generally recommended. That gives Meta enough data for meaningful testing and optimization without spreading spend too thin. Your ideal budget depends on your market, offer, sales cycle, and competition. A Facebook advertising agency should explain what the budget can realistically support before launch.
Privacy changes made browser tracking less complete, but they didn’t make Facebook advertising ineffective. Stronger measurement now depends on Meta Pixel, Conversions API, first-party data, and properly configured conversion events. A Facebook Ads agency should also compare platform-reported results with verified commercial outcomes to build a clearer view of performance.
Absolutely. Facebook Ads can still work in 2026 when the offer, creative, audience strategy, and tracking are strong. The platform still reaches buyers at different stages of the journey. What no longer works reliably is launching one ad, leaving it untouched, and expecting consistent growth. Results come from disciplined testing, not blind faith in the algorithm.
Meta Advantage+ is a set of automation tools that can help optimize audiences, placements, budgets, and creative delivery. It can perform well when campaigns have enough conversion data and strong inputs. It’s not a substitute for strategy. A capable Meta Ads agency tests automation against more controlled setups and keeps whichever approach produces the better commercial result.
We can create the ad creative or work with the assets you already have. That can include static ads, video, carousel formats, reels, and placement-specific variations. A Facebook marketing agency should treat creative as an ongoing testing program, not a one-time deliverable. Strong concepts scale. Weak ads get replaced before they drain more budget.
You do. Your business should retain ownership of the ad account, Facebook Page, Pixel, datasets, and campaign history. The agency should work through approved partner access rather than control the infrastructure. You stay because the results justify it, not because leaving is complicated. Clear ownership also protects continuity if your internal team or agency relationship changes.
Some campaigns produce leads or sales within days, while others need several weeks to collect enough data for reliable optimization. Timing depends on your budget, offer, industry, sales cycle, and conversion volume. Facebook Ads management services should establish early benchmarks, fix tracking gaps, and improve performance methodically instead of making big decisions from a handful of clicks.
Facebook can target by location, demographics, interests, behaviors, customer lists, website activity, engagement, and lookalike audiences, subject to Meta’s current rules. Broader Advantage+ audiences may also help identify buyers beyond your initial selections. A strong Facebook advertising agency avoids narrowing audiences without reason, because tighter targeting can increase costs and restrict delivery.
Hire an agency when you need deeper platform expertise, more creative testing capacity, or stronger tracking and reporting support. In-house management can work when you already have experienced specialists and enough time to manage campaigns properly. Compare both options on accountability, speed of learning, and revenue impact. The cheapest setup isn’t always the least expensive outcome.
Find Out What Your Facebook Budget Could Actually Produce
Your Facebook Ads review is included in a digital strategy session valued at $3,000. We’ll assess your creative, targeting, and tracking, then show you where performance may be leaking and what a conversion-focused campaign could return.
