Multi-Channel Strategy Drives ISS MI’s Digital Growth
ISS MI has been working with OMG since the beginning of 2025 and has continued to see strong growth across all digital channels throughout the partnership. We are currently managing the client’s SEO, PPC (Google and Microsoft), and LinkedIn campaigns as part of an integrated digital strategy.
205%
Increase in Organic Sessions
154%
Increase in Organic Clicks
1,400%
Increase in Organic Conversions
Services
Industries
- Finance
Challenges
- Reduced LinkedIn ad spend, client-side budget changes year-on-year resulted in a significant cut to LinkedIn investment, limiting campaign scale and reach
- Niche audience targeting, the specialised nature of the industry made it difficult to identify and engage highly relevant audiences, requiring more refined targeting approaches
- Limited platform volumes, lower available audience pools across certain platforms restricted the ability to scale campaigns and test broader strategies
- Balancing performance with brand-building, with reduced budgets, prioritising short-term lead generation against long-term brand awareness became an ongoing strategic tension
Strategy & Approch
- Fortnightly client meetings to review performance, share wins, and identify optimisation opportunities
- Collaborative brainstorming covering performance reviews, business priorities, and strategy refinement based on market insights
- Current focus: refining LinkedIn strategy, expanding SEO blog content, and optimising Paid Search
- Channel roles: Paid Search drives visibility and engagement; SEO and LinkedIn support long-term brand growth
Key Results
- 204.6% Organic Sessions increased
- 154% Organic Clicks increased
- 1,400% Organic Conversions increased
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