How Hannan Tew Lawyers Took the Top Spot for Immigration Law
Hannan Tew Lawyers is an immigration law firm advising clients across every area of visa and immigration law. Led by lawyers with experience at some of the world’s largest immigration firms, the practice partnered with OMG in August 2023 to win more visibility for highly competitive immigration searches.
191%
Increase in keywords ranking in positions 4 to 10
88%
Increase in top 3 keywords
0 to 40
Domain Rating
Services
Industries
- Legal
Challenges
- Keyword targeting was focused on low value terms that weren’t bringing in qualified inquiries.
- Content on key service pages lacked the depth and quality to compete in search.
- With no referring domains and a Domain Rating of 0, the site had no authority to compete.
- Immigration lawyer searches were highly competitive, with established firms dominating page one.
Long time user of OMG, but first time reviewer.
We’ve just had an awesome 2 years with them – from when we first spoke and had a fantastic onboarding experience where they clearly set out calls, to our (actually pretty sad!) goodbye, to now where metrics alone demonstrate how much they smashed every one of our expectations. There is no doubt in my mind that their clearly implemented strategy played a key role in developing our business, and the only reason we’re leaving is because they helped us grow to the size where we are building an inhouse marketing team.
Special shout outs to (a) Safwan who patiently took the time to understand the ins and outs of our business at engagement, and (b) Jasmin Fender who as our last point of contact, not only managed the execution, but ensured we were kept in the loop and was generally just a pleasure to work with – communication skills on point!
In short – cannot recommend them enough for businesses seeking to establish an effective SEO strategy.
Hannan Tew Lawyers
Professional Services
Our Approach
An SEO strategy built to establish authority from scratch and win the high intent searches that bring in new clients.
Campaign focus:
- Improve visibility for high value immigration terms
- Build site authority from the ground up
- Grow organic traffic and organic ROI
Strategy & Execution
- Keyword strategy reset: We replaced low value targeting with high intent immigration terms, informed by search volume and competitor research.
- Content creation and optimization: We built and improved service page content so the site could rank for a much wider range of visa and immigration searches.
- Link acquisition from zero: We built a backlink profile from scratch, earning relevant referring domains to establish credibility with search engines.
- Technical SEO optimization: We resolved technical issues so search engines could crawl, understand and rank key pages.
Key Results
Traffic results within 6 months:
- Increased total website sessions by 89% (from 7,461 to 14,118)
- Increased clicks by 8,343 and impressions by 331,694
- Increased nonbranded clicks from 3.69K to 4.26K
Keyword reach results within 6 months:
- Keywords in positions 1 to 3: increased by 88% (from 33 to 62)
- Keywords in positions 4 to 10: increased by 191% (from 106 to 308)
- Total keyword reach: increased by 79% (from 3,180 to 5,704)
Keyword rankings after 6 months:
- “Immigration attorneys”: from rank #12 to #1
- “Immigration lawyer”: from rank #19 to #1
- “Visa cancellation lawyers”: from rank #10 to #3
Authority results since campaign start:
- Referring domains: increased from 0 to 369
- Domain Rating: increased from 0 to 40
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