Turning Product Feeds Into Predictable Revenue
Fashion label Réalisation Par has partnered with OMG since 2025 to scale its Google Ads account without giving up efficiency. The account now returns 44.5x year to date and 53x over the past 30 days, with Performance Max Smart Shopping delivering 324 conversions at 64.6x ROAS.
ROAS: 44x
Each $1 invested delivered $44.5 in revenue year-to-date
ROAS: 64x
Conversions generated by the PMax Shopping campaign
Services
Industries
- Retail & E-Commerce
Challenges
- Concentration in a single campaign. PMax Smart Shopping drives approximately 60% of conversion value and the majority of conversion volume. While it is performing outstandingly, this dependency means any shift in PMax delivery, feed health, or competitive pressure would move account-level results significantly
Strategy & Approch
- Incrementally scale PMax Smart Shopping, brand, and DSA activity, monitoring ROAS at each budget step to spot where efficiency compresses
- Set realistic return expectations as spend grows
- Expand and properly resource prospecting activity, testing structured audience and product-feed segmentation, plus additional PMax asset groups
- Accept lower ROAS on prospecting as the cost of building scalable demand and reducing single-campaign concentration
- Measure success by maintained blended ROAS, growth in conversion volume, and an increasing number of campaigns contributing meaningfully, the true test of sustainability at scale
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Specialty Equipment is a family owned and operated business since 2005, on a mission to become the one stop shop for flooring professionals. The business offers floor scraper parts as well as repairs and technical assistance. They partnered with OMG in May 2021 to improve visibility around key focus terms, increase keyword indexation and support…
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Gifts for Good is a corporation dedicated to empowering the world to help people and the planet through gift giving, envisioning a world where every gift purchased gives back. Their gifts have supported the work of over 60 nonprofits and social enterprises around the globe.
Gifts for Good
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Kalon Surf aims to be the premier surf school and resort in the world. Work hard, play hard is at the center of what they do, and through that ideology they created the best surf experience they always wanted to have. Kalon Surf reached out to Online Marketing Gurus in January 2020 for an integrated…
Kalon Surf
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Our SEO services help uncover where your website can improve visibility, attract higher-intent traffic and generate stronger leads. With technical SEO, content, links and transparent reporting working together, OMG builds organic growth that can keep compounding over time.
