array(1) { ["quality_session"]=> bool(false) }
Increase in organic revenue achieved
Increase in organic traffic achieved
9 to 52
Increase in Domain Authority in a year
Keyword growth for top 3 positions

The Challenge

Key Problems

Low search engine visibility across key product categories, meaning click-happy customers were finding their competitors and resellers first.
Competitive fashion eCommerce industry, meaning outranking and outshining competitors requires a robust SEO strategy.
Google Adwords delivering a poor ROI, meaning high cost and low conversion. Increasing organic would lower reliance on PPC over the long-term.
Calvin Klein Case Study

Calvin Klein is one of the world’s most iconic lifestyle brands, offering on-trend and affordable wardrobe-essentials. Since 1968, they’ve won the hearts of happy customers in 130+ countries. But in the competitive fashion industry, digital is what defines achieving success or going stagnant.

Calvin Klein Australia saw a big opportunity to grow even further, yet their digital presence just wasn’t doing the job—search engine visibility was simply too low, along with dismal ROI for their digital marketing efforts.

OMG collaborated with Calvin Klein to deliver an integrated solution that leveraged eCommerce marketing with SEO fundamentals to drive strong incremental growth. With a full-service SEO campaign, we were able to drive positive revenue growth, increase brand visibility in a meaningful way, translate digital visitors into in-store visits, and expand from brick-and-mortar to become online market leaders.

Our Approach

The Gurus used a combination of SEO tools in order to perform a detailed analysis of our client’s site and its competitors to identify link building and content opportunities. This in-depth dive into CK’s data combined with our R&D insights revealed low hanging fruit keyword opportunities to drive incremental rankings that would have significant traffic growth potential.


Technical Analysis revealed a high volume of broken links and missing schema. A new technical SEO strategy was a priority to improve website health.


By analysing Search Console data, we identified untapped potential across multiple category pages.


Offsite Analysis revealed a low domain rating and spammy link profile for a limited number of referring domain and the capability to deliver an augmented backlink strategy targeting high DA editorial sites.

Strategy & Execution

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