How Treadstone Grew Total Keyword Indexation 327% in Six Months
Since 2003, Treadstone has practiced common sense lending, building a team defined by drive, integrity and a dedication to redefining the mortgage industry. Co-founded by Kevin Polakovich and Brendan O’Driscoll, the business approached OMG in March 2022 to grow organic visibility and drive more traffic to their website.
327%
Increase in overall keyword reach
206%
Increase in keywords in top 3 position
125%
Increase in organic conversions
Services
Industries
- Finance
Challenges
- A prior decline in keyword rankings that needed reversing.
- Category pages lacking the content depth to rank for more keywords.
- Low visibility for competitive local mortgage terms in Grand Rapids and across Michigan.
Our Approach
Maximise visibility for the brand and product offering across online channels.
Campaign goals to achieve within 6 months:
- Increase overall keyword reach by 10%
- Increase overall visibility by 5% YoY
- Increase organic sessions by 5% YoY
Strategy & Execution
- Optimised keyword strategy and quality of content and search, to overcome the prior decline in keyword rankings.
- Improved site visibility, creating content for existing and new category pages to rank for more keywords.
- Creating quality backlinks, to help improve organic traffic and keyword indexation over time as we add more keywords and backlinks over time.
- Local anchor strategy, links built with anchors including Michigan Mortgage, Mortgage company Grand Rapids MI, Realtor in Grand Rapids MI and FHA loan Michigan.
Key Results
Organic traffic results within 6 months:
- Increased Overall Organic Traffic by 16.47%
- Increased in Session Durations by 10.29%
Organic visibility results within 6 months:
- Branded visibility: 78% Increase in Clicks
- Branded visibility: 217% Increase in Impressions
- Non-branded visibility: 181% Increase in Clicks
- Non-branded visibility: 452% Increase in Impressions
#1 keyword rankings since March 2022:
- ‘michigan first-time home buyer savings program’ – baseline 2 (SV: 140)
- ‘grand rapids mortgage’ – baseline 2 (SV: 50)
- ‘mortgage lenders grand rapids mi’ – baseline 3 (SV: 30)
Keyword reach results within 6 months:
- Top 3 keywords – increased by 206% (from 15 to 46)
- Total keyword indexation – increased by 327% (from 1,105 to 4,721)
- Most importantly we increased their organic conversion by 125% within 6 months
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