Ranking for Surgery Searches Patients Actually Make
Texas Health Center for Diagnostics & Surgery serves patients across Collin, Dallas and Denton counties, offering robotic, spine, joint replacement, orthopedic, gynecological, urological and ENT surgery alongside spinal injections, outpatient GI procedures and advanced imaging. They came to OMG in February 2021 to build greater organic visibility.
50%
Increase in new visitors to site YoY
117%
Increase with keywords in positions 1-3
43%
Increase in organic conversions YoY
Services
Industries
- Healthcare
Challenges
- Content gaps and technical issues identified through the initial SEO and website audit.
- Site structure limiting keyword depth across key medical service pages.
- Limited authority and trust signals in a highly scrutinised vertical.
Our Approach
- Increase keyword visibility & depth
- Increase organic sessions & site traffic MoM
- Increase organic conversions MoM
The goal? Build greater keyword depth and visibility across their key medical services.
Strategy & Execution
- Site structure and technical first — the initial stages focused on improving the site structure and technical issues with the site.
- Medical service page performance — the focus turned towards improving the performance of their key medical service pages.
- Educational content — new blog content with informative pieces which educated and nurtured the client into booking a medical treatment. Our educational pieces served as a guide to internally link back to key services pages and improve site conversions.
- E-A-T content — we weaved in E.A.T content with dedicated links out to key surgeons, which helped THCDS build authority and trust both with their client base and Google.
Key Results
Key SEO wins:
- 106% increase in keywords on page 1 YoY
- 101.053 % increase in organic clicks over a 6 month period
- 49.11% increase in total organic impression share a 6 month period
Increase in site traffic:
- 49.29% increase in users over 6 month period
- 50.59% increase in new users over 6 month period
Grew organic conversions:
- 61% increase in goal completions YoY
- 43.75% increase in organic conversions YoY
Increased the number of referring domains:
- Increased, the number of referring domains by 114%
Ranking in the top positions:
- Plano pediatric imaging – Rank 3
- All vs meniscus – Rank 2
- Endoscopic spine surgery texas – Rank 1
- Diagnostic imaging center Texas – Rank 3
Further activity included:
- Increased, number of referring domains by 114%
- Increased, site traffic by 49% over a 6 month period
- Increased, 1st page visibility by 106%
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