How Eric Javits Turned Organic Search Into a Revenue Channel
Eric Javits has been manufacturing premium, lightweight yet flexible hats since 1995 that are also UPF 50+ safe. Eric’s use of advanced fibers and creative talent have made hat wearing viable for the 21st Century. The designer fashion company reached out to Online Marketing Gurus in July 2022 to establish visibility within a competitive market.
126%
Increase in Keyword Indexation YoY
70%
Decrease in Bounce Rate YoY
156%
Increase in Organic Checkouts
Services
Industries
- Retail & E-Commerce
Challenges
- Many elements like meta descriptions and title tags weren’t optimized for SEO best practices.
- Backlinking and domain authority were low when compared alongside the competition.
- Content needed expanding with internal links present throughout.
- An extremely competitive US fashion space to break into.
Our Approach
- Maximise visibility in the highly competitive fashion vertical and reach a position of digital dominanc
The goal?
- Drive long term visibility
- Lower Cost per Acquisition
- Grow keyword reach and backlinking volume to increase traffic and authority over the SERPs
Strategy & Execution
- Created unique SEO optimised expanded content to help improve relevance to priority keywords.
- Targeting keywords with low search volume to create and build a foundation for targeting more competitive and more difficult keywords in the future.
- Creating quality backlinks to help improve organic traffic and keyword indexation over time as we add more keywords and backlinks over time.
- Technical optimisation of metadata and title tags across the site.
Key Results
Organic traffic results within 12 months:
- Increased Organic Users by 25% YoY (from 27K to 34K)
- Increased Organic New Users by 25% YoY (from 21K to 26K)
- Increased Organic Sessions by 16% (from 43K to 50K)
- Reduced Bounce Rate by 70% (from 37.46% to 11.25%)
- Increased Organic Revenue by 93% (from $36.8K to $70.9K)
Biggest keyword results as of Dec 2022:
- Increased Top 3 Keyword Rankings by 42% (from 119 to 169)
- Increased Top 10 Keyword Rankings by 67% (from 170 to 284)
- Increased Overall keyword Rankings by 126% (from 1,329 to 3,005)
Organic conversions results from Oct – Nov 2022:
- Increased Organic Checkouts by 156% (from 560 to 1,436)
- Increased Organic Conversion Rate by 96% (from 13% to 25%)
- Increased Unique Visitors by 54% (from 63K to 97K)
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