How Cohen Handler Quadrupled Organic Leads With SEO, PPC and Social Ads
Cohen Handler is one of Australia’s leading buyer’s agencies, representing home buyers rather than sellers. Founded in 2009, the firm helps clients find, negotiate and secure property with less stress and better results.
320%
Increase in organic conversions
150%
More keywords ranking in the top 3
152
Paid search and social conversions
Services
Industries
- Real Estate
Challenges
- Several of the site’s key category pages had a low word count and weren’t optimized for a wide range of keywords.
- Broken links and technical issues across the site were limiting crawlability and wasting authority.
- Paid campaigns had no remarketing audiences, so visitors who left without inquiring were never brought back.
Simon and the team have really gone above and beyond for us. They were instrumental in the successful migration and update of our website so that our SEO transition was flawless.
Cohen Handler
Real Estate
Our Approach
- Rebuild key category pages with keyword rich content and create new pages around the most profitable, relevant terms.
- Clean up broken links and technical issues so search engines could crawl and trust the site.
- Launch Google Ads and social campaigns with remarketing to reach high intent buyers across every stage of the journey.
Campaign goals:
Grow qualified buyer inquiries every month in a highly competitive market.
Strategy & Execution
- Category page content expansion: We optimized existing low word count pages and built new ones around high value keywords, targeting a broader range of buyer searches.
- Lower competition keyword targeting: We prioritized keywords that could rank quickly and bring in higher quality leads, then built toward more competitive terms.
- Technical cleanup: We fixed broken links and resolved technical issues holding back rankings.
- Targeted link acquisition: We grew authority with quality referring domains pointed at commercially important pages.
- Paid search and social launch: We built Google Ads and social campaigns from scratch, adding remarketing audiences to recover interested visitors.
- Multi channel conversion mapping: We tracked how organic, paid and social worked together. The strongest path was users finding the brand through search first, then returning directly to inquire.
Key Results
Key results within 12 months:
- Increased organic conversions by 320% YoY (54 to 227)
- Increased organic conversion rate from 0.4% to 4.9%
- 150% growth in keywords ranking in the top 3 (48 to 120)
Additionally, we have:
- Increased referring domains by 82% (234 to 426)
- Grown branded organic clicks from 665 to 4.26K
- Grown nonbranded impressions from 58.5K to 668K
Paid search and social results within 12 months:
- PPC conversions from 0 to 90, at a 5.35% conversion rate
- PPC impressions up 79% (28.4K to 50.9K)
- Social ad clicks up 231% (3.2K to 10.6K)
- Social impressions up 79% (143K to 256K)
- Social conversions from 0 to 62
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