PPC Services

Explore the full PPC service offering

Want to lower your CPA on Google Ads?

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Social Media Services

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Get a social ads audit and strategy session covering creative, targeting and budget.

Web Design & Development

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See how your brand shows up across AI search, LLMs and assistants.

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Dallas PPC Agency With Real ROI

Google Premier Partner | Microsoft Advertising Partner | #1 PPC Agency For International Growth, Awarded By Google

Google Agency Excellence Awards 2025 trophy OMG PPC agency
Google Agency Excellence Awards 2024 winner OMG International Growth
Global Search Awards 2025 winner OMG PPC agency
Clutch Global Fall 2025 award badge OMG PPC agency

Your Free PPC Strategy Starts Here

Claim your free PPC strategy valued at $3,000

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  • Bedworks

    Thanks guys! Couldn’t be happier. OMG are amazing at PPC.

  • Mavi Jeans

    Love the team at OMG. They’re experts at setting up well targeted PPC campaigns and have done a great job so far on moving our keyword search rankings up to the first pages.

  • RedSeed

    We started working with Online Marketing Gurus after trying to get cut-through with two different agencies. Within the first three months of getting live with OMG our PPC campaigns were outperforming any of the previous campaigns we had run.

  • Tea Drop

    Elodie our AM is lovely to work with. Great service and we have seen a significant improvement through our PPC.

  • Snotty Noses

    My e-commerce business has been working with OMG for 12 months. They have coordinated PPC, social ads and SEO organic reach.

  • Bulk Nutrients

    We love working with the guys and girls at OMG. Emily, Dan and Wendy are great to work with on PPC.

  • Astra Limousines

    OMG really are the Gurus the team have been looking after our PPC and we have had huge results. Great company to work with.

Sound Familiar?

Your Cost Per Click Keeps Climbing

Same budget, fewer leads. Every click in the DFW market costs more than it did last quarter, and the account burns through spend before enough business comes back. What used to scale now just gets more expensive.

Your Reports Look Busy, But The Pipeline Doesn’t

The monthly report is full of green arrows. Impressions up, CTR up, CPC down. Meanwhile bookings haven’t moved and the leads that do come through aren’t worth the call. The one number you actually care about stays flat.

Your Campaigns Feel Like Expensive Guesswork

Changes appear in the account with little explanation and less conviction. Budgets shift, performance dips, and another round of “testing” begins. After a few months, “we’re still learning” stops sounding like strategy and starts sounding like a line item.

Our PPC Services

Our Dallas PPC Services

Our PPC management in Dallas brings strategy, targeting, creative, and conversion data together, so every campaign has one clear job:
produce more profitable growth.

Trusted by 1,000+ Clients

Case Studies

See What Brands Achieve With A World class
PPC Company in Dallas


Real accounts, real spend, real numbers. Here’s what happens to cost per lead, pipeline and revenue when targeting, attribution and accountability are actually working together. Every result below is verified in the client’s own data.

More Conversions, Less Spend: Kicks Shoelaces’ Paid Turnaround

Kicks Shoelaces is a one-stop shop for laces, built on the belief that high-quality shoelaces are the unsung heroes of footwear. Founded in Australia and serving customers in the USA, they partnered with OMG on an SEO and PPC campaign from May to July 2024.

807%

Increase in Paid Ads Conversions

114%

Increase in Paid Search Traffic
(from 6K to 12.9K)

Person holding a neon yellow branded shoelace stretched between both hands against a blue sky

More Case Studies

How Specialty Equipment Doubled Domain
Rating and Lifted PPC Conversions 168%

168%

Increase in PPC conversion

Specialty Equipment is a family owned and operated business since 2005. The business offers floor scraper parts as well as repairs and technical assistance. They partnered with OMG in May 2021 to improve visibility around key focus terms, increase keyword indexation, support an upcoming website migration and manage their PPC campaigns.

Specialty Equipment

Construction

Scaling Paid and Organic Together at Gifts for Good

196%

Increase in online sales YoY

Gifts for Good is a corporation dedicated to empowering the world to help people and the planet through gift giving, envisioning a world where every gift purchased gives back. Their gifts have supported the work of over 60 nonprofits and social enterprises around the globe.

Gifts for Good

Retail & E-Commerce

How Three Channels Built Kalon Surf’s Booking Pipeline

164%

Increased Social Ads conversion rate

Kalon Surf aims to be the premier surf school and resort in the world. Work hard, play hard is at the center of what they do, and through that ideology they created the best surf experience they always wanted to have. Kalon Surf reached out to Online Marketing Gurus in January 2020 for an integrated…

Kalon Surf

Hospitality

More Conversions, Less Spend: Kicks Shoelaces’ Paid Turnaround

807%

Increase in Paid Ads Conversions

Kicks Shoelaces is a one-stop shop for laces, built on the belief that high-quality shoelaces are the unsung heroes of footwear. Founded in Australia and serving customers in the USA, they partnered with OMG on an multi-channel campaign from May to July 2024.

Kicks Shoelaces

Retail & E-Commerce

Turning Product Feeds Into Predictable Revenue

64x

Conversions generated by the PMax Shopping Campaign

Fashion label Réalisation Par has partnered with OMG since 2025 to scale its Google Ads account without giving up efficiency. The account now returns 44.5x year to date and 53x over the past 30 days, with Performance Max Smart Shopping delivering 324 conversions at 64.6x ROAS.

Realisation Par

Retail & E-Commerce

How HomeTeam Pest Defense won visibility in its most competitive local markets

522%

Increase in organic conversion in 6 months

HomeTeam Pest Defense was established in 1996 in Dallas, Texas. They provide traditional pest and termite control services for existing homeowners, and pre-construction services for home builders. HomeTeam partnered with OMG in November 2022 to improve visibility around key focus terms and increase form submissions on key service pages.

HomeTeam Pest Defense

Industrial

We Come With Receipts

6.6M+

website visitors

3.1M+

tracked conversions

$34M+

tracked revenue (USD)

Better PPC Starts Where The Excuses End

Why We’re The Ideal Dallas PPC Company

Plenty of agencies can launch ads and send a polished report. Fewer can show which campaigns are driving revenue, where the budget is leaking,
and what needs to happen next.

We Partner with the Best

  • Semrush Agency Partner
  • Ahrefs Agency Partner
  • Shopify Agency Partner
  • WordPress Agency Partner
  • Magento Agency Partner
  • Woocommerce Agency Partner
  • Wix Agency Partner

3 Things Other Dallas PPC Companies Can’t Replicate

Meet Your Dallas-based PPC Management Specialists

Dallas Strategy. Global Paid Media Firepower.


Your Dallas market moves too fast for a PPC team learning on your dime. With us, you’re backed by 200+ specialists across paid search, paid social,
AI search, conversion, and seven major advertising platforms.

OMG paid media leaders David and Sophie
OMG PPC service team at Microsoft office
OMG co-founder Andrew Raso holding APAC Search Awards 2025 trophy for best use of AI in PPC

1,000+

Clients monthly

100+

PPC specialists

30+

PPC industry awards

150+

Industries

Client Testimonials

What Dallas Clients Say

From Dallas proper to Frisco, Irving, Fort Worth, and the wider metroplex, OMG helps businesses turn PPC into something far more useful than another busy dashboard: measurable growth.

Stop Paying For Clicks That Never Turn Into Customers

Your free Dallas PPC audit, worth $3,000, shows where budget is leaking, which campaigns are underperforming, and what needs to change to improve ROI. Expect no vague recommendations or mystery metrics. Just a clear view of what to fix and where your next dollar will work harder.

OMG co-founder and global CEO Andrew Raso and General Manager USA Ryan Alborough

Industries We Serve

PPC Management For Every Corner Of
The Dallas Market

Small business owner sharing his experience working with Online Marketing Gurus

Small Business

You need bookings and sales, not a campaign that looks busy. We build focused PPC strategies that help Dallas small businesses compete without spending like a national brand.

Dental practice owner discussing digital marketing results in OMG client interview

Dental

We use Google Ads, Local Services Ads, and conversion-focused landing pages to reach nearby patients when they’re actively searching for care.

Healthcare professional in a white coat speaking in a clinic consultation room

Healthcare

Patient acquisition needs more than aggressive bidding. We run trust-led, compliance-aware campaigns that connect high-intent searches with the right service, location, and next step.

Professional services consultant in a navy suit seated  at OMG office

Professional Services

When one new client can be worth thousands, weak targeting gets expensive. We optimize around qualified inquiries and signed clients, not the cheapest possible form fill.

Education professional speaking in an office with bookshelves and study materials

Education

OMG helps schools, colleges, and training providers reach prospective students and families at the moments that shape enrollment decisions.

SaaS executive speaking in a modern office with a developer workstation in the background

SaaS

We shape paid search and LinkedIn campaigns around qualified pipeline, lower CAC, and the buyer journeys that actually produce revenue.

Dallas PPC FAQs

Got questions about paid media? Good. Expensive campaigns usually start when nobody asks where the money is going or why the same
three ads are still running six months later.

There’s no sensible flat rate for PPC because click costs change fast across Plano, Frisco, Irving, Fort Worth, and other areas. A plumber in a high-demand ZIP code, a law firm bidding on competitive intent terms, and a SaaS team chasing demo requests are playing very different games.

The real question is not “What’s the cheapest budget?” It’s “What budget gives the campaign enough data to find profitable pockets?” We look at CPCs, conversion rates, lead value, sales cycle, and wasted-spend risk before recommending media spend.

Our management fee depends on the number of platforms, campaign complexity, monthly spend, locations, tracking requirements, and level of ongoing testing involved.

You’ll know the fee before anything starts, what it covers, and what your media budget pays for separately. Gurulytics then gives you live visibility into performance, so the management cost doesn’t disappear into an agency-shaped black hole.

PPC can start producing traffic and leads as soon as campaigns go live. Profitable, repeatable performance takes more than flipping a switch and admiring the impressions.

The first few weeks are usually focused on gathering data, identifying waste, testing messages, and improving conversion quality. Many accounts show meaningful movement within 30 to 90 days, depending on competition, budget, sales cycle, and the condition of the existing setup.

We manage Google Ads, Microsoft, Meta, LinkedIn, TikTok, Amazon, and YouTube, with strategy shaped around where your customers search, scroll, compare, and buy.

That may include Search, Shopping, Performance Max, Display, Local Services Ads, paid social, video, remarketing, and marketplace advertising. We also help brands explore newer opportunities such as ChatGPT Ads, where the channel and commercial case make sense. That said, you won’t be pushed onto every platform simply because it exists. Your budget has better things to do.

No credible PPC company in Dallas or elsewhere can guarantee an exact number of leads, sales, or dollars in revenue before seeing your market, offer, website, budget, and sales process.

What we can commit to is disciplined execution, transparent reporting, active optimization, and decisions grounded in commercial outcomes. You’ll see what’s working and what isn’t through Gurulytics. If another agency promises effortless returns by next Tuesday, keep one hand on your wallet.

Yes. Great targeting can’t do much if the landing page confuses visitors, the form breaks, or every lead gets credited to “direct.”

We review messaging, page structure, calls to action, forms, tracking, and conversion pathways to find where paid traffic is dropping off. We can also support landing-page improvements and conversion rate optimization, so you’re not paying to send qualified buyers into a digital waiting room with no receptionist.

Absolutely. We’ll audit the account before making sweeping changes, because occasionally there’s something worth keeping.

We review campaign structure, search terms, bidding, tracking, budgets, audiences, creative, landing pages, and historical performance. From there, we identify what’s wasting spend, what has untapped potential, and whether the account needs refinement or a proper rebuild. You’ll get a clear plan before we start rearranging the furniture.

It should. Paid search captures demand now, while SEO and GEO build visibility that compounds over time. Running them separately wastes useful data and usually creates an attribution argument nobody enjoys.

Search-term insights can guide SEO priorities. Organic performance can reveal where paid spend is unnecessary. Paid campaigns can test messages before they become long-term content investments. OMG works across PPC, SEO, and AI search optimization, so each channel contributes to one growth strategy instead of guarding its own dashboard.

No. We don’t believe a contract should be doing the work your campaigns can’t. OMG uses cancel-anytime terms, with written notice followed by a 60-day wrap-up period. That gives both teams time to close out work properly, hand over anything required, and avoid the usual disappearing-act nonsense.

Yes. Your data stays yours, and you’ll retain access to your analytics, Search Console, Google Business Profile, CMS, and reporting platforms, while Gurulytics brings the important numbers into one live view. We guarantee there will be no locked doors or mysterious admin logins held hostage.

Of course! Your ad accounts, analytics, tracking, and reporting data stay accessible to your team. Gurulytics brings the key numbers into one live view, but it doesn’t replace your ownership of the underlying platforms. It’s your data. You shouldn’t need to ask permission to see it.

You’ll have a named account manager who knows your business, keeps the strategy moving, and coordinates the specialists working across your campaigns. You won’t be bounced between a rotating cast of people who need the full backstory every month. You’ll know who’s making changes and who to call when something needs a straight answer.

OMG has operated from Dallas since 2019, so your strategy is shaped around DFW competition, local demand, search behavior, service areas, and the way your customers compare options. The goal is a campaign that fits your market, not one that merely knows your ZIP code.

You will. Budget shifts, bidding changes, targeting updates, and new tests should all come with a reason. We explain what changed, why it changed, and what the data is telling us next. You won’t find mystery tweaks or “the algorithm wanted it” shrug here. Every move should connect back to lead quality or revenue.

If that happens, you’ll see it clearly, not three weeks later in a polished recap. Gurulytics gives you live visibility across the board, so underperforming campaigns don’t get to hide inside blended averages. From there, the account can be challenged properly, whether the issue sits with targeting, creative, landing pages, tracking, or lead quality.

Discover the Rankings You Should Already Own.

Book a 15-minute discovery call to talk SEO and GEO strategy. Backed by 14 years of experience, 200+ experts, the Global Agency Awards 2025 #1 SEO Agency, and the best-practice frameworks designed by our Global Head of SEO.

Book your free 15-min SEO & AI search call.

OMG SEO team leaders

What You'll Walk Away With

  • SEO Health DiagnosisWhere Technical, Links and Content are letting you down
  • Keyword Gap InsightsTerms competitors own that you don't, and the revenue at stake
  • AI Search ReadinessAre AI Overviews, ChatGPT and Perplexity citing you?
  • 14 Years of SEO Best PracticeThe TLC Framework, refined across 1,000+ campaigns

Find the Ad Spend That's Leaking From Your Account.

Book a 15-minute discovery call to talk PPC strategy. Backed by 14 years of experience, 200+ specialists, Google Premier Partner status (top 3% globally), and the best-practice playbook designed by Head of Paid David Moorcroft.

Book your free 15-min PPC call.

David and Sophie, PPC team leaders at Online Marketing Gurus

What You'll Walk Away With

  • Account Health DiagnosisWhere Quality Score, structure and signal are letting you down
  • Wasted Spend InsightsWhere your account is leaking budget each month
  • Performance Max Reality CheckWhat PMax is hiding from you · what to take back
  • 14 Years of PPC Best PracticeThe OMG playbook, refined across $200M+ in managed media

Uncover Growth Your Competitors Are Missing

Book a 15-minute discovery call to talk Social Ads strategy. Backed by 14 years of experience and 100+ paid media specialists, you're in good hands with the OMG social team.

Book your free 15-min social call.

Mitch and Sophie, paid social team leaders at Online Marketing Gurus

What You'll Walk Away With

  • ROAS & CAC DiagnosisWhere the money's actually going across Meta, TikTok, LinkedIn
  • Creative Fatigue Reality CheckCTR drops, hook failures, what to retire and replace
  • Server-Side Tracking & SignalCAPI deployment, server-side tracking and improved Meta signals after iOS
  • 14 Years of Paid Social Best PracticeThe framework that grew TC Boxes' social purchases 1,118%

Find Out Why Your Site Is Costing You Customers.

Book a 15-minute discovery call to talk web strategy. Backed by 14 years of experience, 200+ experts across WordPress, Shopify and custom builds, and the best-practice CRO and UX frameworks designed by Dr Rich Lane and OMG's senior web team.

Book your free 15-min web call.

Dr Rich Lan, CTO, and Jim from the IT team at Online Marketing Gurus, smiling together against a white background.

What You'll Walk Away With

  • Core Web Vitals DiagnosisMobile loading, INP, LCP, what Google is penalising you for
  • Conversion Path InsightsWhere users actually drop off · what's losing revenue
  • Mobile UX Reality Check72% of traffic is mobile, and most sites still fail it
  • 14 Years of Web Best PracticeWordPress and Shopify specialists · CRO-first build framework

Make Sure ChatGPT, Gemini & AI Overviews Cite You.

Book a 15-minute discovery call to talk Generative Engine Optimization (GEO). Backed by 14 years of search expertise, 200+ experts, and the best-practice GEO frameworks designed by Jazmine Green and OMG's senior AI search team.

Book your free 15-min GEO call.

OMG SEO team leaders

What You'll Walk Away With

  • AI Visibility DiagnosisHow often you appear in ChatGPT, Perplexity, Gemini and AI Overviews
  • Citation Gap InsightsThe queries where your competitors are cited and you're not
  • Entity & Schema ReadinessHow AI search engines understand your brand today
  • 14 Years of Search Best PracticeNow built for AI Overviews, ChatGPT and Perplexity

Uncover Growth Your Competitors Are Missing

You'll leave with a clear, actionable digital strategy, and a plan you can start implementing straight away.

Your Free Digital Strategy Starts Here

Claim your audit & strategy valued at $3,000

OMG SEO and Paid team leaders

What You'll Walk Away With

  • Growth Gap AnalysisFind the SEO, paid media and conversion gaps limiting your leads or revenue.
  • Competitor InsightsSee what your competitors are doing better, and where you can win.
  • Quick-Win OpportunitiesIdentify practical actions that can improve traffic, leads or sales faster.
  • Growth RoadmapGet a clear plan for what to prioritise next across SEO, Google Ads and paid social.

Partner with us to grow without doing the heavy lifting

Are you looking for Whitelabel partnership or more casual Referral Partnership, or both?

We support white label, referral or direct partnership options.

Partner with us

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Ryan Alborough, General Manager US at OMG