Programmatic Advertising Built To Make Every Media Dollar Count
See exactly where your budget goes, what inventory it buys, and who is actually seeing it. From there, re-engage high intent users who visited, browsed, or dropped off without converting, while reaching new prospects through media behavior, purchase patterns, job role, industry, and audience signals.
Your Programmatic Advertising Starts Here
Claim your free strategy valued at $3,000
-
Hannan Tew Lawyers
Long time user of OMG, but first time reviewer. We’ve just had an awesome 2 years with them.
-
Calvin Klein
I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented.
-
Artline
We’ve been utilising the services of OMG for over 2 years and couldn’t be happier! The level of commitment and insight the team brings to the campaign has been fantastic.
-
361 Degree Consultancy
We chose to go with OMG after interviewing 3 different SEO companies and it was one of the best decisions we have ever made for our business. Every company told us it would be 6 months before we saw any results – it has only been 3 months with OMG and there is a tangible increase in our online sales!
-
Dymocks
I’ve worked with a number of agencies over the past decade and they are the best by far. The team offer an affordable service with a huge amount of value added insight. In addition, they’re proactive and are constantly looking for improvement in our business which is an appreciated quality in a business partner. Can’t recommend highly enough!
-
Bulk Nutrients
We love working with the guys and girls at OMG. Emily, Dan and Wendy are great to work with both on SEO and PPC.
-
Cohen Handler
Simon and the team have really gone above and beyond for us. They were instrumental in the successful migration and update of our website so that our SEO transition was flawless.
-
Ultraceuticals
Great experience working with OMG on our SEO/SEM for 3 years – responsive, helpful, proactive and very pleasant to work with.
-
Eye Concepts
OMG has a great team of SEO specialists who are extremely helpful and knowledgable. We’ve been with OMG for about 3 months now and have already seen a significant improvement on our Google Rankings.
Sound Familiar?
Your Display Budget Is Moving. The Answers Aren’t.
You Can’t Explain What the Budget Actually Bought
The spend is real. The answers aren’t. You can see impressions, clicks, and CPMs, but not always where the ads ran, who really saw them, or what the media actually contributed.
Cheap Reach Is Making the Numbers Look Better
Low CPMs can hide bad inventory, poor viewability, and placements you’d never choose yourself. The reach looks efficient. The value is harder to prove.
The Reporting Stops Before the Commercial Answer
The dashboard shows delivery. But it doesn’t always show what changed because the campaign ran. If you can’t separate attribution from incrementality, it’s hard to know what deserves more budget.
Built for Transparency
What Programmatic Advertising Actually Is
Programmatic advertising automates digital media buying across websites, apps, connected TV, audio, and more. Instead of negotiating every placement, advertisers use technology to buy inventory based on audience, context, and campaign rules.
The Exchange Connects Buyers and Publishers
Demand-side platforms buy. Supply-side platforms sell. Exchanges, including the open exchange, connect the two. Fast buying is useful, but it shouldn’t make your media spend impossible to explain.
Cheap Inventory Can Be Expensive
Low CPMs mean very little if the ads land on Made-For-Advertising sites, low-viewability placements, or inventory your brand wouldn’t choose deliberately.
Programmatic Has Three Jobs
Prospecting finds new audiences. Retargeting keeps you visible. Recovery brings high-intent users back before the opportunity disappears.
See Where Your Programmatic Spend Is Losing Control
What We Do
Programmatic Advertising Agency Services Built Around Smarter Media Buying
We plan programmatic around who you need to reach, what action you want next, and how each media dollar earns its place.
Prospect, Retarget, Recover
We build campaigns around the full audience journey. Prospecting creates new demand, retargeting keeps interested users engaged, and recovery brings high-intent visitors back before the opportunity disappears.
Prospecting That Finds the Right Buyer
Reach new audiences using signals such as media behavior, purchase patterns, job role, industry, and account-level criteria. That gives B2B teams room for more focused account-based prospecting without sacrificing scale.
Retargeting That Finishes the Job
Stay visible to people who’ve already visited, browsed, or engaged without converting. We shape retargeting around intent so media spend follows the opportunities most worth recovering.
ChatGPT Ads
New inventory creates new opportunities, but only when it fits the strategy. We treat ChatGPT Ads as an adjacent paid channel, not something to bolt onto a campaign for novelty.
Audience-First Planning Across Quality Inventory
We start with the audience, then choose the inventory and formats that make sense around them. That can include display, connected TV, audio, and digital out-of-home.
Full Attribution Across the Channels We Buy
We connect programmatic activity with wider paid media performance so you can see how channels interact, where conversions are being credited, and where testing shows incremental value.
How It Works
How We Build a Programmatic Advertising Strategy
We review existing display activity, inventory quality, placement patterns, spend efficiency, and reporting gaps to see where budget is going and where control is breaking down.
We organize first-party audiences, prospecting segments, retargeting pools, and recovery opportunities so each campaign starts with a clear job and a defined audience.
We establish the rules around where ads can appear, what inventory should be excluded, how viewability is monitored, and what tracking needs to be in place before spend scales.
We build prospecting, retargeting, and recovery activity around the audiences most likely to matter, then adjust spend as performance patterns become clearer.
We manage creative rotation and refresh requirements as campaigns run, then use incrementality testing where appropriate to understand what the media actually added, not just what received attribution.
We bring programmatic into the wider paid media picture, reviewing channel attribution, audience performance, and spend efficiency each month to decide what deserves more budget and what needs to change.
Timelines vary based on your starting authority, industry, media opportunity, campaign complexity, and scope of work. Contact us to learn more.
SEO Results Our Teams Have Delivered
2.1B+
search impressions
53M+
website visitors
22M+
tracked conversions
$122M+
tracked revenue (USD)
Case Studies
Paid Media Performance You Can Measure
Turning Product Feeds Into Predictable Revenue
Realisation Par delivered a 44.52x YTD ROAS, with blended ROAS reaching 53x over 30 days across paid media activity in the UK and Germany.
ROAS: 44x
Each $1 invested delivered $44.5 in revenue year-to-date
ROAS: 64x
Conversions generated by the PMax Shopping campaign
More Case Studies
164%
Kalon Surf aims to be the premier surf school and resort in the world. Work hard, play hard is at the center of what they do, and through that ideology they created the best surf experience they always wanted to have. Kalon Surf reached out to Online Marketing Gurus in January 2020 for an integrated…
Kalon Surf
Hospitality
1,400%
ISS MI has been working with OMG since the beginning of 2025 and has continued to see strong growth across all digital channels throughout the partnership. We are currently managing the client’s SEO, PPC (Google and Microsoft), and LinkedIn campaigns as part of an integrated digital strategy.
Institutional Shareholders Services Inc.
Finance
12:1
Medik8, a B Corp certified British dermatological skincare brand, partnered with Online Marketing Gurus to scale revenue across digital advertising channels. Through ongoing testing, audience refinement, creative learnings, and full-funnel optimisation, OMG helped Medik8 deliver strong month-on-month performance and significant year-on-year growth through Meta Ads.
Medik8
Beauty & Wellness
40%
Sage and Paije is a fashion and apparel brand, known as Mermaid Off Duty in the US market. The brand operates across four regions: Australia (its home and primary market), New Zealand, the UK, and the US, with paid social advertising as a core part of how it reaches and converts customers in each.
Sage + Paije
Retail & E-Commerce
16.8M
A high-impact paid social campaign delivered exceptional reach and engagement at a significantly below-benchmark CPM. Through efficient media buying, landing page optimisation, and creative testing, the campaign successfully drove strong upper- and mid-funnel performance, generating consistent student leads at scale while informing clear optimisation pathways for future always-on activity.
Unleashed Travel Pty
Education
33%
Oransi is a leading retailer of HEPA air purifiers for homes, founded on a mission to make indoor air clean naturally. CEO Peter Mann saw a chance to improve on what the market offered and build a purifier that supported health and wellbeing. Oransi has grown into a sustainable business spanning over 15 years.
Oransi
Retail & E-Commerce
Trusted by 1,000+ Clients
Why Choose Us?
What Makes OMG Different From Other Programmatic Advertising Agencies
Programmatic shouldn’t be a black box. We make media buying easier to explain, easier to measure, and easier to connect back to the audiences, inventory, and outcomes that matter.
We Partner with the Best
-
Semrush Agency Partner
-
Ahrefs Agency Partner
-
Shopify Agency Partner
-
WordPress Agency Partner
-
Magento Agency Partner
-
Woocommerce Agency Partner
-
Wix Agency Partner
More Control Over Every Programmatic Dollar
See Paid Media Performance Clearly in Gurulytics
Gurulytics brings programmatic into the wider paid media picture. You’ll always see where performance is moving, how channels interact, and where budget needs attention without waiting for disconnected reports.
No Media Markup
We don’t add a hidden margin to your media spend. Media costs stay separate from our management fee, so you can see what actually went toward inventory and what you paid us to manage it.
Your Audiences and Data Stay Yours
Your first-party data, customer lists, audience segments, and remarketing assets stay with your business. We use them to improve campaigns without locking that audience intelligence inside the agency relationship.
Meet the Team
Programmatic Specialists Who Know Where the Money Goes
Work with specialists who understand media buying, audience strategy, inventory quality, attribution, and the decisions that turn programmatic spend into measurable growth.
14+ years
of digital marketing experience
200+
specialists across our global team
1,000+
businesses supported
60+
industry awards
Related Services
More Digital Marketing Support for Local Growth
Google Ads
Capture high-intent demand with paid search campaigns built around valuable queries, measurable conversions, and accountable media spend.
Remarketing and Retargeting
Bring high-intent visitors back with campaigns shaped around previous behavior, conversion potential, and the actions they’ve already taken.
ChatGPT Ads
Explore emerging paid inventory around AI-driven discovery with campaigns designed to complement your wider paid media strategy.
YouTube Ads
Reach audiences through video campaigns built around stronger targeting, creative delivery, and measurable performance across the buying journey.
Social Media Ads
Build demand and drive conversions across social platforms with audience-led campaigns tied to clear commercial objectives and measurable outcomes.
Client Testimonials
Why Clients Choose to Keep Working With OMG
See how clients describe the clarity, accountability, and commercial thinking behind their campaigns.
Programmatic Advertising Support Across the US
From ecommerce brands recovering abandoned carts to B2B companies targeting specific industries and job roles, we build programmatic campaigns across display, connected TV, and audio that put every media dollar in front of the right audience, with no markup and full visibility on where it ran.
- California
- Florida
- Illinois
- Nationwide
- New York
- Texas
FAQs About Programmatic Advertising
Need more information? Get the practical details on programmatic media buying, from inventory quality and attribution to data ownership and campaign requirements.
Programmatic advertising uses technology to buy digital media automatically based on audiences, context, bids, and campaign rules. It can reach people across websites, apps, connected TV, audio, and digital out-of-home without negotiating every placement directly.
A strong programmatic media buying agency should be able to explain where your ads ran, how inventory quality is controlled, and what brand-safety standards are in place. We focus on viewability and suitable inventory rather than chasing cheap impressions that look good in a report but add little value.
A programmatic marketing agency should look beyond last-click attribution. We use cross-channel reporting to understand how programmatic activity contributes across the customer journey, then use incrementality testing where appropriate to separate genuine lift from conversions that may have happened anyway.
Google Display operates within Google’s advertising ecosystem. Programmatic display advertising can access a broader range of inventory and buying environments, giving advertisers more control over audiences, publishers, formats, and media strategy.
Yes. A programmatic ads agency can extend audience buying beyond standard display into formats such as connected TV and programmatic audio, depending on the campaign. These channels can help reach the same audiences across different moments and devices.
Either way works for us. As a flexible programmatic advertising company, we can support creative requirements or work with your existing internal or external creative team, depending on how the campaign is structured.
There isn’t one useful minimum for every campaign. The right budget depends on the audience, geography, formats, inventory costs, testing requirements, and whether the goal is prospecting, retargeting, recovery, or a combination.
OMG doesn’t add a markup to your media spend. As your trusted programmatic advertising agency, we keep media costs separate from our management fee so you can see what your budget actually bought.
Yes. Your first-party data, customer lists, audience segments, and remarketing assets belong to your business. We structure audience activity so your data remains accessible rather than becoming something you lose when the agency relationship ends.
No. Engagements don’t rely on a long-term lock-in. Active campaigns require a 60-day wrap-up period after written notice so media, reporting, and campaign activity can be closed down properly.
See What Your Programmatic Budget Is Really Buying
Get a free programmatic and paid media audit, delivered in 48 hours. We’ll review your inventory quality, audience strategy, attribution, and media efficiency, then show you where spend is being wasted, where control is weak, and where stronger buying could improve performance.
No cost. No commitment.
