Stretching Market Share in a Competitive Pilates Space
Since May 2024, The Core Collab USA has partnered with OMG to strengthen organic visibility and build authority across high-value Pilates reformer search terms. A focused SEO and GEO strategy has grown organic sessions, conversions and revenue year on year, while lifting the site’s share of voice in a competitive category.
Position #1
for “pilates reformer machine”
462%
Increase in organic revenue
276%
5,904 organic sessions
Challenges
- Competing in a high-value US Pilates reformer market with strong category competitors.
- Need to protect and grow rankings for core commercial terms like “pilates reformer,” “pilates machine,” and “pilates reformer machine.”
- Priority category terms such as “foldable pilates reformer” and “home pilates reformer” still had room to push into stronger top positions.
- Technical issues including broken links, URL parameters and metadata optimisation opportunities.
- Need to build stronger US authority through high-quality backlinks and citations.
Strategy & Execution
- Strengthen the /collections/pilates-reformers page to capture high-intent US search demand.
- Build authority through targeted US link building across priority reformer, foldable, home and commercial Pilates keywords.
- Improve technical SEO foundations by addressing redirects, URL optimisation, metadata and crawl efficiency.
- Support GEO visibility by strengthening content authority, topical relevance and brand mentions across AI-led discovery.
- Prioritise commercial keywords with clear revenue potential, including “pilates machine,” “pilates reformer machine,” “home pilates reformer” and “foldable pilates reformer.”
- Continue growing US Share of Voice while protecting existing top rankings and expanding into new organic opportunities.
Key Results
- 2,847 organic keywords ranking (May 2026), with 376 in Top 3 and 426 in positions 4–10
- #1 ranking for “pilates reformer machine” – 22,200 monthly searches
- 5,904 organic sessions (+275.8% YoY) & 4,397 clicks (+212% YoY)
- 257 referring domains (+247.3% YoY) & DR 36 (+200% YoY)
- 64% increase in share of voice
- AI Visibility score of ~1,500+, growing steadily throughout 2025
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