How Climate Plus Grew Organic Impressions 2,292% Year on Year
Climate Plus provides air conditioning maintenance and repair services, keeping families safe and comfortable all year round. Backed by a team of qualified electricians, the business partnered with OMG in July 2021 to improve visibility for key focus terms and grow keyword indexation and site traffic.
118%
Increase in organic traffic YoY
2,292%
Increase in organic impressions YoY
126%
Increase in top 3 keyword visibility YoY
Services
Industries
- Construction
Challenges
- Key category pages lacking the internal links and content depth to rank for more keywords.
- Technical issues holding back performance, including metadata, site speed and crawl budget.
- Low site authority, with very few relevant referral domains pointing to the site.
- Low visibility for competitive local heating, cooling, hot water and solar terms.
Our Approach
An integrated marketing strategy focused on increasing overall website traffic while maximizing online profitability, led by SEO.
Campaign focus:
- Improve visibility for key focus terms
- Increase overall keyword indexation
- Grow overall site traffic
Strategy & Execution
- Technical SEO fixes, including site speed optimization, metadata optimization, broken internal links and schema markup optimization.
- Creating new and expanding content, for important category pages to add more opportunities for keyword indexation and visibility.
- Targeted link acquisition, building greater page authority within the electrical, air conditioning, hot water and solar verticals.
- Priority keyword ranking improvement, to lift visibility for high search volume keywords and drive more traffic to the site.
- GA4 tracking and goals setup, to ensure accurate tracking of user activities and events on site.
- Google Business Profile optimization, to increase the chance of appearing in Google’s Local Pack.
Key Results
Organic traffic results YoY:
- Increased Average Organic Traffic by 118%
- Increased New Organic Users and Monthly Average Clicks
Organic visibility results YoY:
- Increased Average Impressions by 2,292%
- Top 3 keyword visibility: 126% Increase
Keyword rankings since July 2021:
- ‘solar inverter repairs’: from rank #88 to #1 (SV: 300)
- ‘solar system service near me’: from rank #90 to #3 (SV: 30)
- ‘heating and cooling canberra’: from rank #10 to #5 (SV: 150)
- ‘ducted heating service cost’: from rank #65 to #7 (SV: 90)
Keyword reach results YoY:
- Top 3 keywords: increased by 83% (from 6 to 11)
- Keywords in 1st page positions: increased by 14% (from 35 to 39)
- Total keyword indexation: increased by 61% (from 492 to 792)
Authority results since campaign start:
- Referring domains: increased from 2 to 111
- Domain Rating: increased from 1 to 15
- Most importantly we took ‘solar inverter repairs’ from rank #88 to #1, capturing the top spot for a high value service term
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