From Overlooked to Outranking: Rue Haya’s Organic Rise
From October 2025, Rue Haya partnered with OMG to grow organic visibility, strengthen collection page rankings, and build a stronger SEO foundation in the competitive modest fashion space. Through targeted content, technical optimisation, and link building, Organic Search has grown significantly, with sessions up 847.49%, key events up 942.59%, and revenue up 811.89% over the…
847%
Increase in Organic Search Sessions
943%
Increase in Key Events
812%
Increase in Organic Revenue
Challenges
- Low organic visibility at the start of the campaign, with no page 1 keywords.
- Limited share of voice against larger modest fashion competitors like Veiled.
- Key commercial terms such as “abaya for women” and “modest formal dresses” sitting outside top positions.
- Missing or under-optimised collection pages limiting keyword coverage.
- Technical issues including metadata, 404 pages, image alt text and navigation optimisation.
Strategy & Approach
- Improve organic visibility through new and expanded collection page content.
- Build out FAQs to capture long-tail, conversational and purchase-intent queries.
- Strengthen priority pages including Dresses, Abaya and Formal Dresses.
- Improve technical foundations through metadata, redirects, image alt text and navigation updates.
- Build authority through targeted backlinks for “modest dresses for women,” “abaya for women” and “modest formal dresses.”
- Expand search footprint across modest fashion, abayas, formal dresses, colour collections and style-led collection pages.
Key Results
- 847.49% Organic Search Sessions increased
- 942.59% Key Events increased
- 811.89% Organic Revenue increased
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