How Brandmotion Doubled Organic Revenue Witha Content and Technical SEO Rebuild
Brandmotion partnered with Online Marketing Gurus in February 2021 to grow non-branded organic visibility and revenue. Brandmotion designs and manufactures high-tech vehicle safety products, known throughout the industry for seamless integration, OEM-level quality and innovative approaches to the biggest problems in vehicle safety.
49%
Increase in organic visits YoY
100%
Increase in organic conversions YoY
100%
Increase in organic revenue YoY
Services
Industries
- Automotive
Challenges
- Several of the site’s key category pages contained a low word-count and were not
optimized for a wide range of keywords. - Poor goal tracking configuration meant successes couldn’t be accurately reported on.
- 301 redirects weren’t put in place throughout the site, resulting in over 300+ broken
backlinks. - Limited internal linking from category pages through to specific product pages.
Our Approach
- Develop a content plan through strategic gap analysis to optimize existing pages and
build new category pages catering to their products. - Repair the technical foundation so link equity and tracking worked as intended.
The goal? Hit their 6 month keyword, traffic and conversion goals, then keep compounding.
Strategy & Execution
- Strategic content gap analysis, we optimized existing pages while creating more
category pages catering to their products, allowing us to target a broader range of
keywords whilst creating internal links from categories to specific product pages for an
improved internal linking structure. - Redirect remediation, we correctly redirected all of their URLs to their appropriate
pages, recovering value from 300+ broken backlinks. - Goal tracking rebuild, goal tracking set up in order to accurately report on their
successes. - Top-of-funnel content, creation of internal links through new TOF content.
Key Results
Key results within 9 months:
- Increased, organic visits by 49% YoY
- Increased, organic conversions by 100% YoY
- Increased, organic revenue by 100% YoY
Additionally, we have:
- Increased number of referring domains by 61% YoY
- Increased organic non-branded clicks by 281% MoM
- Increased number of non-branded keywords in the top 3 positions by 183% (52 to 147)
in 8 months - Creation of internal links through new TOF content
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