Stretching Market Share in a Competitive Pilates Space
Since May 2024, The Core Collab USA has partnered with OMG to strengthen organic visibility and build authority across high-value Pilates reformer search terms. A focused SEO and GEO strategy has grown organic sessions, conversions and revenue year on year, while lifting the site’s share of voice in a competitive category.
Position #1
for “pilates reformer machine”
462%
Increase in organic revenue
276%
5,904 organic sessions
Challenges
- Competing in a high-value US Pilates reformer market with strong category competitors.
- Need to protect and grow rankings for core commercial terms like “pilates reformer,” “pilates machine,” and “pilates reformer machine.”
- Priority category terms such as “foldable pilates reformer” and “home pilates reformer” still had room to push into stronger top positions.
- Technical issues including broken links, URL parameters and metadata optimisation opportunities.
- Need to build stronger US authority through high-quality backlinks and citations.
Strategy & Execution
- Strengthen the /collections/pilates-reformers page to capture high-intent US search demand.
- Build authority through targeted US link building across priority reformer, foldable, home and commercial Pilates keywords.
- Improve technical SEO foundations by addressing redirects, URL optimisation, metadata and crawl efficiency.
- Support GEO visibility by strengthening content authority, topical relevance and brand mentions across AI-led discovery.
- Prioritise commercial keywords with clear revenue potential, including “pilates machine,” “pilates reformer machine,” “home pilates reformer” and “foldable pilates reformer.”
- Continue growing US Share of Voice while protecting existing top rankings and expanding into new organic opportunities.
Key Results
- 2,847 organic keywords ranking (May 2026), with 376 in Top 3 and 426 in positions 4–10
- #1 ranking for “pilates reformer machine” – 22,200 monthly searches
- 5,904 organic sessions (+275.8% YoY) & 4,397 clicks (+212% YoY)
- 257 referring domains (+247.3% YoY) & DR 36 (+200% YoY)
- 64% increase in share of voice
- AI Visibility score of ~1,500+, growing steadily throughout 2025
More Case Studies
-
327%
Since 2003, Treadstone has practiced common sense lending, building a team defined by drive, integrity and a dedication to redefining the mortgage industry. Co-founded by Kevin Polakovich and Brendan O’Driscoll, the business approached OMG in March 2022 to grow organic visibility and drive more traffic to their website.
Treadstone Mortgage
-
168%
Specialty Equipment is a family owned and operated business since 2005, on a mission to become the one stop shop for flooring professionals. The business offers floor scraper parts as well as repairs and technical assistance. They partnered with OMG in May 2021 to improve visibility around key focus terms, increase keyword indexation and support…
Specialty Equipment
-
97%
Custom Truck One Source is the largest single-source provider of commercial trucks and equipment in the United States, spanning sales, rentals, parts and service. They partnered with Online Marketing Gurus in January 2021 to grow organic visibility across a highly competitive heavy equipment category and convert more of that visibility into enquiries.
Custom Truck One Source
Find Your Biggest SEO Growth Opportunities with OMG
Our SEO services help uncover where your website can improve visibility, attract higher-intent traffic and generate stronger leads. With technical SEO, content, links and transparent reporting working together, OMG builds organic growth that can keep compounding over time.
