How Quality Dental Nearly Tripled Organic Conversions With SEO and PPC
Quality Dental is a boutique Australian dental practice built on one idea: helping patients look after their oral health for life. The practice invests heavily in advanced technology and quality care, but its online presence wasn’t reflecting that standard.
190%
Increase in organic conversions
55%
Increase in organic keywords
38%
Lower cost per click
Challenges
- A crowded local dental market made it hard to rank for the treatment searches that bring in new patients.
- Low website authority was holding back rankings and keeping organic traffic flat.
- The website wasn’t converting enough visitors into booked appointments.
OMG successfully brought my ranking for an already high position in the dental market (rankings 6 to 10) to put me in the top 3 for my highest value keywords. Tom and Oliver are an amazing team, very responsive and have an ability to see the commercial value in my business. Couldn’t give a higher recommendation.
Quality Dental
Healthcare
Our Approach
- Strengthen the website’s technical and onsite foundations so search engines could better understand and rank its services.
- Build authority with quality links to compete with larger, established practices.
- Run tightly targeted PPC campaigns that reach high intent patients without wasting budget.
The goal? Turn more local searches into booked appointments and grow the practice.
Strategy & Execution
- Onsite optimization: We improved site performance and page relevance so key treatment pages could compete for valuable searches.
- High value keyword targeting: We focused on the treatment terms most likely to bring in new patients, pushing them onto page one in a competitive healthcare market.
- Quality link building: We earned authoritative referring domains to lift the site’s credibility with search engines.
- Precision PPC: We refined targeting so ads reached the right patients at the right time, lowering cost per click while keeping lead quality high.
- Ongoing optimization: We reviewed performance continually and adjusted strategy as rankings and patient demand shifted.
Key Results
- Increased organic conversions by 190%
- Increased organic keywords by 55%
- Reduced cost per click by 38% for target keywords
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