Digital Marketing for Dentists That Fills the Chair
Local patients book the dentist they find first. Our digital marketing for dentists combines SEO, Google Ads and Google Business Profiles, then reports on new patients who booked and showed up, not rankings and clicks.
Your Free Dental Marketing Audit
Claim your digital marketing strategy, valued at $3,000
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Sheridan
We’ve been working with Online Marketing Gurus for over a year now to help scale our organic performance. We’ve had some great uplifts in visibility and the team is very thorough in not only understanding our business but the wider industry as whole – feeding that back into our strategy. Thanks to Jazmin, Chantelle and Danny for their attention to detail. I’m excited to see the results of their new strategy and further drive the future of Sheridan to greater success.
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Calvin Klein
I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented.
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Artline
We’ve been utilising the services of OMG for over 2 years and couldn’t be happier! The level of commitment and insight the team brings to the campaign has been fantastic.
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Huskee
OMG are one of the best agencies out there, especially if you have a more complex niche that you are trying to target and engage. They are extremely transparent, provide…
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Fujitsu
The team at OMG are super lovely to work with and in a short amount of time have been able to deliver above and beyond what we originally expected.
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Harman International
OMG has been with us every step of the way, and its a big part on our successful campaigns, i highly recommend the clever, digital savvy individuals that are part of this agency.
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So Watt
One of the best digital marketing company to work with – organised team, knowledgeable and helpful staff, especially Elodie. Highly recommended.
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Workscene
It’s been a pleasure working with OMG over the past year! My account manager, Matthew has been very responsive and great to deal with as I look to grow the business in the digital space. They’ve provided great result for both Google Ads and Facebook Ads. Highly recommend OMG! proactive and very pleasant to work with.
Sound Familiar?
Why Doesn’t Dental SEO Bring in More New Patients?
Rankings and form fills fill the report because they’re easy to count. Your schedule counts something else: new patients who booked, showed up and came back.
The Ranking Worked. The Call Went to Voicemail.
Plenty of patients would rather phone than fill in a form, especially with a toothache. When that call rolls to voicemail at lunch, the search did its job and the practice lost the patient anyway. We track calls from the first ring, so missed ones show up in the numbers.
Every Treatment Shares One Page.
One services page with implants, aligners and veneers in a bullet list gives an implant patient nothing to read and Google nothing to rank. And “we accept most insurance” doesn’t tell a patient if you’re in network with their plan. That’s the one thing they came to find out.
HIPAA and State Rules, Without Marketing That Says Nothing.
Dental marketing in the US has real limits. HIPAA generally requires a patient’s written authorization before their photos or story appear in marketing. States add their own rules: in Texas, a general dentist who advertises specialty services must disclose they’re a general dentist. We build those limits into every page and ad, and your practice keeps final sign off.
What We Do for Dentists
Six Digital Marketing Services for Dentists That Bring New Patients to Your Practice
Each channel is judged on the same number: what a qualified bid, and then a signed project, costs you.
SEO for Dentists
A page for every treatment you want more of, from implants and aligners to emergency visits. Each covers candidacy, what happens at each visit, what drives the cost and how insurance applies. Our dentist SEO fixes the technical basics first, and every page names the dentist who does the work.
Local SEO and Google Business Profiles
Google says local results rest mainly on relevance, distance and prominence. So each location gets a verified profile with true hours, a booking link and real photos, plus a steady review routine that asks every patient, as Google’s review policy requires.
Google Ads for Dentists
Dental PPC fills next week’s openings while SEO builds. Budget goes to implant and aligner consults, emergency visits and new locations. Negative keywords filter out job seekers and dental school searches. Once a treatment page ranks, that search’s ad budget can move.
Dental Website Design
Fast mobile pages, a call button that works and online booking a patient can finish on a phone. Every treatment page links to one insurance page that names your networks, out of network billing, membership plan and financing.
AI Search Visibility (GEO)
More patients now ask ChatGPT and Google AI Overviews which dentist nearby does implants or takes their plan. 70% of GEO is SEO done well. The rest is structuring your treatment and insurance answers so AI engines can find, trust and cite them.
What a Fully Booked Practice Looks Like
Dental Digital Marketing Backed by 1,000+ Businesses
Not Sure Which Treatment or Location to Fund First?
Case Studies
How Practices Get More From Their Marketing
Practical work tied to outcomes you can measure: more local visibility, more calls and more of them turning into booked appointments.
How Quality Dental Nearly Tripled Organic Conversions With SEO and PPC
Quality Dental is a boutique Australian dental practice built on one idea: helping patients look after their oral health for life. The practice invests heavily in advanced technology and quality care, but its online presence wasn’t reflecting that standard.
190%
Increase in organic conversions
55%
Increase in organic keywords
More Case Studies
117%
Texas Health Center for Diagnostics & Surgery serves patients across Collin, Dallas and Denton counties, offering robotic, spine, joint replacement, orthopedic, gynecological, urological and ENT surgery alongside spinal injections, outpatient GI procedures and advanced imaging. They came to OMG in February 2021 to build greater organic visibility.
Texas Health Center for Diagnostics & Surgery
Healthcare
61%
Psychwire sells premium, clinically rigorous psychology training globally, and by late 2025 had hit a ceiling. Growth leaned on the reputation of its marquee Australian trainers equity that didn’t carry into North America. It suspected demand in Europe and the Middle East but couldn’t verify it, and wrote off Asia as too thin. With competitors…
Psychwire
Healthcare
190%
Quality Dental is a boutique Australian dental practice built on one idea: helping patients look after their oral health for life. The practice invests heavily in advanced technology and quality care, but its online presence wasn’t reflecting that standard.
Quality Dental
Healthcare
In The Last 12-months We Delivered Our Digital Marketing Clients
70M+
Generated more than 70 million clicks for our clients.
$761M+
Delivered over $761 million in new revenue for our clients.
5.6M+
Helped our clients achieve over 5.6 million conversions.
4.1B+
Delivered powerful results through 4.1 billion impressions.
Cleanings, Crowns, Emergencies
Dental Digital Marketing, Organized by the Chairs You Need to Fill
A hygiene chair, an implant chair and an emergency slot all fill differently. Dental SEO earns your practice a place in local and map results for the treatments you offer. Google Ads brings in patients searching right now, and reviews help them choose you. We plan each around the treatments you want more of, not one campaign for everything.
General Dentistry and Hygiene Recall
New families pick from the map when they search “dentist near me” or “emergency dentist”. Your practice software sends recall reminders. We handle the search that follows: a patient back after a year away finds an insurance page naming your networks, and whether you’re taking new patients.
Implants, Orthodontics and Cosmetic Work
One implant, aligner or veneer case is worth far more than a routine visit, so each gets its own page. It covers candidacy, visits, cost drivers, insurance and payment plans, and names the dentist. Before and after photos go up only with written authorization.
A New Practice or a New Location
A new office opens with no reviews, no search history and rent due anyway. Paid search carries the first months while the profile, listings and location page go in. As reviews arrive, budget shifts to the treatment pages that carry the office long term.
Why Choose Us?
What Makes OMG Different From Other Dental Marketing Agencies
Picking a dental marketing company should get you more than traffic. You should see which treatments are gaining momentum,
which locations are pulling their weight and what each new patient cost.
We Partner with the Best
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Semrush Agency Partner
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Ahrefs Agency Partner
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Shopify Agency Partner
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WordPress Agency Partner
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Google Agency Premier Partner
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Microsoft Agency Premier Partner
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Meta Agency Premier Partner
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Pinterest Agency Premier Partner
Three Things Other Agencies Can’t Replicate
Gurulytics: Live Reporting, Not Monthly Surprises
Search and paid media sit in one live view, with any figure beside last month or last year. Your practice software holds booked appointments, no shows and accepted treatment. Read together, they show what each new patient cost and which channel earned them.
The TLC Framework: That actually works for your business
We fix whichever pillar costs you most first. On a dental site that’s often fast pages and booking that works on a phone. Good links come from places that already know you, such as your state dental association. Content is a page for every treatment, location and insurance question.
14 Years of Tested Experience, in the US Since 2019
Thousands of campaigns across six offices, with our US team in Dallas. Evidence Driven SEO starts from your own numbers: the treatments you want more of and the new patients a month it takes to keep hygiene full. Each recommendation comes with its evidence and expected result. We won’t guarantee rankings, and no credible agency will.
Meet the Team
Your Dedicated Dental Digital Marketing Team
One named account manager is your point of contact, and the specialists doing the work take your questions directly. You’ll always know who’s on your account and what they’re working on.
Dental Digital Marketing Built by People Who Get Patient Decisions
Patients don’t pick a dentist the way they pick a plumber. They read reviews, compare practices nearby and want to feel confident before they book. Our SEO, paid media and reporting leads plan around that trust, whether you’re one practice or a growing group, and track every campaign through to booked appointments and high value treatment inquiries.
Ryan Alborough
President of Growth and Operations, U.S.
Mike Lee
Global Head of SEO
David Moorcroft
Head of Paid
Sophie Chugg
Account Director Paid Media
1,000+
Clients monthly
200+
Digital Marketing Specialists Globally
60+
Global industry awards
150+
Industries
Client Testimonials
Trusted by Practices That Expect More
Hear from US clients who came to OMG for clearer reporting, more booked appointments and marketing they could finally check.
Dental Digital Marketing Across Texas and the US
Patients rarely drive far for a dentist, so every office competes in its own few miles. Whether you run one practice in Plano or several across Dallas Fort Worth, we plan and report each location separately.
- California
- Florida
- Illinois
- Nationwide
- New York
- Texas
Dental Digital Marketing FAQ’s
Dental SEO cost depends on scope: how many locations you have, which treatments you want more of, how crowded your market is and how much website work comes first. Compare what each quote includes, and ask how the agency will report what a new patient costs. Your free audit includes a scoped plan with pricing.
Dental SEO usually takes months to move new patient numbers, while Google Ads can fill openings within days. Profile and review fixes tend to show first in the map results, then treatment pages climb as authority grows. Timing depends on your market and your site’s starting point, so nobody honest guarantees a date.
Dental SEO is one part of dental marketing: the work that earns unpaid visibility in Google’s search and map results. Dental marketing also covers paid search, social media, your website, reviews and referrals. SEO builds slowly and keeps paying, while ads fill next week’s openings and stop the day the budget does.
Yes, as long as the reply never confirms the reviewer is a patient or mentions their care. In 2019 a Texas dental practice settled with federal regulators over patient details it disclosed in replies to online reviews. Thank the reviewer, invite them to call, and ask every patient for reviews, not only happy ones.
Most practices should run both until SEO carries its share. Google Ads put you at the top of the page this week, which suits implant and aligner consults, emergency visits and new locations with no reviews. SEO takes longer but doesn’t charge per click. Once a treatment page ranks, that ad budget can move.
Yes, but each location needs its own verified Google Business Profile, reviews and page with real photos, dentists, hours and accepted plans. Every office competes in the map results on its own. Copying one page and swapping the address gives Google two near identical pages, and neither ranks well.
Put every answer on one page a patient can reach from any treatment page: the plans you’re in network with, how out of network billing works, your membership plan and your financing options. “We accept most insurance” answers nothing, and it’s often the question that decides whether a patient calls.
Count new patients who booked and showed up, by where they came from. Rankings and clicks are only inputs. Set the booked appointments in your practice software beside what you spent each month, and you’ll see what each new patient cost and which channel earned them.
Ready to See What a New Patient Really Costs You?
Get a free dental digital marketing audit. Within 48 hours you’ll have a written read on your digital marketing, map rankings, reviews, treatment pages and the competitors taking your patients, plus the fixes we’d make first, with pricing attached. It’s yours to keep, whatever you decide.
No obligation, no script, nothing held back.
