Beauty and Wellness Marketing Agency, Built to Sell
The brand outselling you doesn’t have a better serum. It has a better tested ad.
Paid social, beauty SEO and Google Shopping that reach people ready to buy, book or reorder. Every order, booking and reorder traced to the ad or search that won it, live in Gurulytics.
Your Free Beauty Marketing Audit
Claim your digital marketing strategy, valued at $3,000
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Sheridan
We’ve been working with Online Marketing Gurus for over a year now to help scale our organic performance. We’ve had some great uplifts in visibility and the team is very thorough in not only understanding our business but the wider industry as whole – feeding that back into our strategy. Thanks to Jazmin, Chantelle and Danny for their attention to detail. I’m excited to see the results of their new strategy and further drive the future of Sheridan to greater success.
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Calvin Klein
I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented.
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Artline
We’ve been utilising the services of OMG for over 2 years and couldn’t be happier! The level of commitment and insight the team brings to the campaign has been fantastic.
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Huskee
OMG are one of the best agencies out there, especially if you have a more complex niche that you are trying to target and engage. They are extremely transparent, provide…
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Fujitsu
The team at OMG are super lovely to work with and in a short amount of time have been able to deliver above and beyond what we originally expected.
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Harman International
OMG has been with us every step of the way, and its a big part on our successful campaigns, i highly recommend the clever, digital savvy individuals that are part of this agency.
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So Watt
One of the best digital marketing company to work with – organised team, knowledgeable and helpful staff, especially Elodie. Highly recommended.
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Workscene
It’s been a pleasure working with OMG over the past year! My account manager, Matthew has been very responsive and great to deal with as I look to grow the business in the digital space. They’ve provided great result for both Google Ads and Facebook Ads. Highly recommend OMG! proactive and very pleasant to work with.
Sound Familiar?
Why Isn’t Your Beauty Marketing Working?
You didn’t get into beauty to become a media buyer. Results usually stall for one of three reasons.
The Ad You Loved Has Worn Out.
People see it again and again, click less, and each order costs more. Everyone said the reel looked amazing, but nobody can trace an order or a booking to it. Praise isn’t a metric. Sales are.
The First Order Lost Money, and Nobody Counted the Second.
For products people use up, the reorder is where a customer pays back. If reporting stops at first purchase ROAS, you’ll cut campaigns that are profitable and scale ones that aren’t.
The Ad Got Rejected. Or Worse, It Ran.
The FTC expects health claims to rest on competent and reliable scientific evidence. The FDA can treat a skincare product as a drug if its ads claim it regenerates cells. Meta restricts health and wellness ads on top of that. We check every claim against these rules before launch, and your attorney approves the wording.
What We Do for Beauty and Wellness Brands
Six Digital Marketing Services for Beauty and Wellness Brands, Built Around How You Sell
A skincare brand, a salon and a supplement company make money differently, so each gets its own plan and its own numbers.
Beauty SEO for Product Brands
Collection and product pages that answer what shoppers ask, like which serum suits which skin. We fix product pages that load slowly on a phone, build links from sites your customers trust and report organic revenue, not just rankings.
Google Shopping and Search
Your products in front of people already searching for them. Shopping, search and brand campaigns are reported separately, so you can see what’s new demand and what’s just your existing customers finding you again.
AI Search Visibility (GEO)
Shoppers now ask ChatGPT and Google AI Overviews which cleanser or supplement to buy. 70% of GEO is SEO done well. The rest is structuring your ingredients, reviews and product details so AI engines can find them, trust them and cite them.
Retargeting and Reorders
The first order often loses money. We time retargeting and reorder campaigns to how long your product lasts, and report reorder revenue beside first purchase ROAS.
Salon Marketing and Spa Marketing
Good salon marketing ends with a full book. We optimize your Google Business Profile with services, photos, accurate hours and a booking link, help you earn reviews and build a page for each service and location. Then we trace calls and booking requests back to their source.
Beauty and Wellness Digital Marketing Backed by 1,000+ Businesses
Not Sure Which Channel to Fund First?
Case Studies
Beauty Brand Growth That Compounds Across Every Channel
Different products, same approach: fix what holds your marketing back, then build the momentum that keeps it growing.
The Creative Testing Playbook Behind Medik8’s Meta Scale-Up
Medik8, a B Corp certified British dermatological skincare brand, partnered with Online Marketing Gurus to scale revenue across digital advertising channels. Through ongoing testing, audience refinement, creative learnings, and full-funnel optimization, OMG helped Medik8 deliver strong month-on-month performance and significant year-on-year growth through Meta Ads.
12:1
ROAS on Meta Ads
55%
Increase in ROAS
More Results From Beauty and Wellness Accounts
462%
Since May 2024, The Core Collab USA has partnered with OMG to strengthen organic visibility and build authority across high-value Pilates reformer search terms. A focused SEO and GEO strategy has grown organic sessions, conversions and revenue year on year, while lifting the site’s share of voice in a competitive category.
The Core Collab
Beauty & Wellness
12:1
Medik8, a B Corp certified British dermatological skincare brand, partnered with Online Marketing Gurus to scale revenue across digital advertising channels. Through ongoing testing, audience refinement, creative learnings, and full-funnel optimisation, OMG helped Medik8 deliver strong month-on-month performance and significant year-on-year growth through Meta Ads.
Medik8
Beauty & Wellness
1,429%
TurmeriX was founded by Errol McClelland after he experienced a serious ankle injury with ongoing inflammation. A friend of Errol’s had heard of turmeric being used in traditional and herbal medicine and suggested he try adding turmeric to his diet. Errol has since made it his goal to share the experience with others!
Turmerix
Beauty & Wellness
In the last 12 months, we delivered for our clients
70M+
Generated more than 70 million clicks for our clients.
$761M+
Delivered over $761 million in new revenue for our clients.
5.6M+
Helped our clients achieve over 5.6 million conversions.
4.1B+
Delivered powerful results through 4.1 billion impressions.
Where to Start
Beauty Brand, Salon or Wellness Company: Which Plan Fits?
Skincare, med spa and wellness brands face tighter ad review than most categories. As a beauty marketing agency and Meta and TikTok partner, we plan around product claims, platform policy and tracking from day one, so campaigns launch on time and stay live.
Beauty and Skincare Brands: Start With Paid Social
Paid social shows which products and messages sell, fast. Build beauty SEO while the winners run, so organic search starts capturing shoppers who already know what they want. If people already search for your product by name, run both at once.
Salons, Spas and Clinics: Start With Local Search
Your Google Business Profile, reviews and a page for each service come first, so nearby clients can find and book you. Paid search follows on the treatments that pay you most. Med spa marketing has stricter rules, so it gets its own page.
Wellness and Supplement Brands: Start With the Claims
Wellness marketing that stays inside FTC and FDA rules runs longer and avoids the rejections that stall launches. We check every claim before launch, then build campaigns on wording your attorney has approved.
The OMG Difference
What Makes OMG Different From Other Beauty and Wellness Marketing Agencies
Whether you need a skincare marketing agency or a partner for a salon group, you should see more than reach. You should see which ads sell, which products reorder and what each customer cost.
We Partner with the Best
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Semrush Agency Partner
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Ahrefs Agency Partner
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Shopify Agency Partner
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WordPress Agency Partner
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Google Agency Premier Partner
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Microsoft Agency Premier Partner
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Meta Agency Premier Partner
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Pinterest Agency Premier Partner
Three Things Other Agencies Can’t Replicate
Gurulytics: Live Reporting, Not Monthly Surprises
Our own platform pulls paid media, SEO, ecommerce and analytics data onto one live screen. Compare any month with the last one or the same month a year ago. Here’s exactly where your ad spend went, live.
14 Years of Tested Experience, in the US Since 2019
Thousands of campaigns across six offices, with our US team in Dallas. Evidence Driven SEO maps the work to your revenue goals, then studies how people search for your products or treatments. Every recommendation carries a commercial reason. We don’t promise rankings, and you should be wary of any agency that does.
The TLC Framework: Technical, Links, Content
We start with whichever is weakest. In beauty, technical often means slow product pages on a phone. Links are trusted sites pointing to yours. Content answers what buyers ask, like which serum suits which skin.
Meet the Team
Your Dedicated Beauty Marketing Team
Paid social, creative, SEO and tracking specialists on one account, and you’ll always know what they’re working on.
The People You’ll Be Working With
You’ll have a dedicated team, not a rotating door of account managers. They’ll know your goals, your market and your case types, and they’ll report against the number that matters: cost per signed case.
Ryan Alborough
President of Growth and Operations, U.S.
Mike Lee
Global Head of SEO
David Moorcroft
Head of Paid
Sophie Chugg
Account Director Paid Media
1,000+
Clients monthly
200+
Digital Marketing Specialists Globally
60+
Global industry awards
150+
Industries
Client Testimonials
Trusted by Brands That Check the Numbers
Hear from founders and growth leads who came to OMG for clearer reporting, fresher creative and marketing that connects to orders.
Beauty and Wellness Digital Marketing Across Texas and the US
Product brands sell nationwide. Salons and clinics compete street by street. From our Dallas office we plan both, and report each location on its own line.
- California
- Florida
- Illinois
- Nationwide
- New York
- Texas
FAQs About Beauty and Wellness Digital Marketing
It depends on scope: how many channels run, how complex your tracking is and how much senior time the account needs. Ad spend is separate, goes straight to the platforms and carries no markup, so ask any agency to show both lines. Your free audit includes a scoped plan with pricing.
Paid social can produce traffic and early sales within days, while beauty SEO takes longer. Brand name and low competition searches can move within weeks, but commercial rankings usually take months. Expect movement first, then more visibility on your main searches, then revenue. Nobody can honestly guarantee a timeline.
Keep the next batch of concepts ready before the current ads tire. Test one change at a time, whether hook, angle, format or offer, so you know what caused a lift. Retire an ad when frequency climbs, click through rate slides and cost per purchase creeps up.
A good ROAS, or return on ad spend, is one that clears your break even. Divide 1 by the share of each sale you keep after product, shipping and fees: keeping 70 cents of every dollar puts break even near 1.4. Count reorders too, since a first order can lose money.
Yes, for general cosmetic products, as long as the ad targets adults. Meta’s health and wellness policy allows it, but bars cosmetic ads that put down how people look. The FTC says a “results not typical” note won’t fix a testimonial showing more than buyers usually get.
A supplement can describe how an ingredient supports normal body structure or function, with the required FDA disclaimer, but can’t claim to diagnose, treat, cure or prevent a disease. The FTC also expects health claims to rest on competent and reliable scientific evidence. Have your attorney approve the final wording.
It can, when you treat creators as creative and measure them like every other channel. Give each creator a code or link so sales trace back. The FTC says a creator who gets free product or payment must disclose it clearly, not tuck it into a group of hashtags.
For most brands, start with paid social to find what sells, then build SEO while the winners run. Paid gives fast signals on products and messages, and SEO captures shoppers already searching. If people already search for your product by name, do both at once. Salons and clinics start with local search instead.
Find Out Where Your Ad Money Went
Get a free beauty marketing audit, delivered in 48 hours. Share your store, salon or ad account, even if it’s a bit of a mess. We’ll show what’s running, what each platform returns and where budget leaks, then hand you a short list of what to fix, stop or scale first, with pricing attached. It’s yours to keep.
No obligation, no script, nothing held back.
