Digital Marketing for Automotive Dealers, Repair Shops and Parts Brands
The dealership down the road doesn’t have better cars. It’s just easier to find.
Automotive SEO, Google Ads and paid social that put your inventory, service lane or parts store in front of people ready to buy.
Every car sold, service booked and part ordered traced back to the channel that won it.
Your Free Automotive Marketing Audit
Delivered in 48 hours. No obligation.
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Sheridan
We’ve been working with Online Marketing Gurus for over a year now to help scale our organic performance. We’ve had some great uplifts in visibility and the team is very thorough in not only understanding our business but the wider industry as whole – feeding that back into our strategy. Thanks to Jazmin, Chantelle and Danny for their attention to detail. I’m excited to see the results of their new strategy and further drive the future of Sheridan to greater success.
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Calvin Klein
I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented.
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Artline
We’ve been utilising the services of OMG for over 2 years and couldn’t be happier! The level of commitment and insight the team brings to the campaign has been fantastic.
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Huskee
OMG are one of the best agencies out there, especially if you have a more complex niche that you are trying to target and engage. They are extremely transparent, provide…
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Fujitsu
The team at OMG are super lovely to work with and in a short amount of time have been able to deliver above and beyond what we originally expected.
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Harman International
OMG has been with us every step of the way, and its a big part on our successful campaigns, i highly recommend the clever, digital savvy individuals that are part of this agency.
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So Watt
One of the best digital marketing company to work with – organised team, knowledgeable and helpful staff, especially Elodie. Highly recommended.
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Workscene
It’s been a pleasure working with OMG over the past year! My account manager, Matthew has been very responsive and great to deal with as I look to grow the business in the digital space. They’ve provided great result for both Google Ads and Facebook Ads. Highly recommend OMG! proactive and very pleasant to work with.
Sound Familiar?
Shoppers Are Searching for a Car, a Repair or a Part. Your Competitors Are the Ones They Find.
Every channel reports to the same number: what a car sale, a service booking or a parts order cost you.
Your Site Doesn’t Match Your Lot.
Every car gets its own page, and every filter can spin off another. Some are near copies. Some are for cars that sold last week. Google has to choose which version to show, and if your inventory feed runs stale, every paid vehicle ad built from it is wrong too.
The Service Lane Gets What’s Left.
Dealerships wrote more than 276 million repair orders in 2025, according to NADA. Yet Cox Automotive found their share of service visits fell from 33% in 2018 to 29% in 2025. Those visits went to independent shops, quick lube chains and mobile mechanics that were easier to find.
Google’s Rules on Vehicle Ads, Reviews and Rankings.
Google’s vehicle ads don’t allow cars listed as sold. Its review policy prohibits incentives, so a discount for a five star review can cost you the reviews. And its own help page says a better map ranking can’t be requested or bought. We build to those rules from the first feed, and you keep final sign off.
What We Do for Automotive Businesses
Six Marketing Services Built Around the Cost of a Sale
Every channel, including the leads you buy, is judged by the same number: spend divided by the cases it signed.
Car Dealer SEO for Inventory Pages
Dealership SEO starts with the feed that builds your vehicle pages. We decide which pages get indexed, keep filter combinations out of Google’s way and set what happens when a car sells. Then we add the model and service pages that answer what shoppers actually ask.
Auto Repair SEO and Local Profiles
The shop that shows up for repairs nearby gets the call. We complete your Google Business Profile with real services, hours, bay photos and a booking link, give each service its own page, and ask every customer for a review. Service departments can run their own profile. Calls and booked appointments are counted.
Google Ads, Performance Max and Vehicle Ads
Paid search reaches people shopping right now, and traffic can start inside the first week. Search, Performance Max, Shopping and vehicle ads are built around margin and conversion quality, with the inventory feed kept current. Media spend goes straight to the platforms with no markup.
AI Search Visibility (GEO)
Shoppers now ask ChatGPT and Google AI Overviews which truck to buy and which shop to trust. 70% of GEO is SEO done well. The rest is structuring your models, services and fitment data so AI engines can find it and cite it.
Auto Parts SEO and Fitment Search
Parts buyers start with the vehicle, so year, make and model come first. Categories are built by vehicle and by product type, with fitment shown plainly on every product page. A new page for every combination buries the pages that sell.
Automotive Digital Marketing Backed by 1,000+ Businesses
Not Sure Whether the Lot, the Service Lane or the Parts Store
Should Get the Budget First?
Case Studies
How Automotive and Equipment Businesses Grow With OMG
Practical work tied to outcomes you can measure: more buyers finding your inventory, more calls turning into bookings and a clear cost for each.
How Toyo Tires Climbed From #100 to #2 for “Van Tyres Online” in 6 Months
Toyo Tires isn’t a dealership, but it faces the same challenge: getting found when drivers search for tires before they buy. After OMG fixed technical issues, expanded category pages and built targeted links, “van tyres online” climbed from #100 to #2 and “truck tires online” from #72 to #4 in 6 months, sending more shoppers to its dealer network.
#100 to #2
Ranking for “van tyres online”
14%
Increase in keywords in the top 3
More Case Studies
14%
Toyo Tires Australia has spent decades building a reputation for innovative, high quality tires for cars, SUVs, trucks and off road vehicles. In August 2022, the brand partnered with OMG to grow non branded visibility, expand keyword reach and win more of the searches shoppers run before they buy.
Toyo Tires
Automotive
200%
Salon Furniture Warehouse is a direct to consumer manufacturer of quality salon equipment. With over 50 years of combined experience, its management team aims to bring the best possible design, quality, price and service to the beauty industry. The business partnered with OMG to increase site traffic through an integrated SEO strategy.
Salon Furniture Warehouse
Retail & E-Commerce
118%
Climate Plus provides air conditioning maintenance and repair services, keeping families safe and comfortable all year round. Backed by a team of qualified electricians, the business partnered with OMG in July 2021 to improve visibility for key focus terms and grow keyword indexation and site traffic.
Climate Plus
Construction
Automotive SEO for Dealers, Repair Shops and Parts Brands: What Changes
Automotive SEO follows how you make money. The fundamentals are the same, but what breaks first isn’t. Paid search covers each gap while the organic work builds.
Dealerships and dealer groups
Indexation of vehicle pages, sold car rules and a location page per rooftop. Car dealership marketing is judged on cost per car sold, rooftop by rooftop.
Independent repair shops
Business Profile, reviews and one page per service. Auto repair marketing is judged on booked appointments, not calls alone.
Parts and accessories brands
Fitment architecture and category depth, with Shopping covering the long tail while rankings build. Judged on orders and revenue.
In the last 12 months We Delivered Our Digital Marketing Clients
70M+
Generated more than 70 million clicks for our clients.
$761M+
Delivered over $761 million in new revenue for our clients.
5.6M+
Helped our clients achieve over 5.6 million conversions.
4.1B+
Delivered powerful results through 4.1 billion impressions.
The OMG Difference
What Makes OMG Different From Other Automotive Marketing Agencies
A dealership marketing agency should give you more than traffic. It should show which rooftops sell, which service lines book and what each sale cost.
We Partner with the Best
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Semrush Agency Partner
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Ahrefs Agency Partner
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Shopify Agency Partner
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WordPress Agency Partner
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Google Agency Premier Partner
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Microsoft Agency Premier Partner
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Meta Agency Premier Partner
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Pinterest Agency Premier Partner
Three Things Other Agencies Can’t Replicate
Gurulytics: Live Reporting, Not Monthly Surprises
SEO and paid media sit in one live dashboard, with spend beside what it returned. Nobody waits for a monthly PDF to learn which rooftop or which campaign is carrying the month.
14 Years of Tested Experience, in the US Since 2019
Thousands of campaigns across six offices, with our US team in Dallas. Evidence Driven SEO starts from what a car sale, a service booking or a parts order is worth to you, and every recommendation carries a business reason. None carries a ranking promise. Google itself says no one can guarantee a top spot.
The TLC Framework: Technical, Links, Content
Search goes wrong in one of three places, and TLC finds the weak one first. On a dealer site, technical can mean pages for cars that already sold. Content is what shoppers read before they call, like whether a part fits their truck.
Meet Our Consultants
Your Dedicated Automotive Marketing Team
Most agencies assign whoever is free. OMG assigns the specialists your business needs, and you’ll always know who’s working on your account.
The People You’ll Be Working With
You’ll have a dedicated team, not a rotating door of account managers. They’ll know your goals, your market and every rooftop, service lane or parts line you run, and they’ll report against the number that matters: cost per car sold, booking made or order shipped.
Ryan Alborough
President of Growth and Operations, U.S.
Mike Lee
Global Head of SEO
David Moorcroft
Head of Paid
Sophie Chugg
Account Director Paid Media
1,000+
Clients monthly
200+
Digital Marketing Specialists Globally
60+
Global industry awards
150+
Industries
Client Testimonials
Trusted by Businesses That Count Every Sale
Hear from clients who came to OMG for clearer reporting, stronger leads and marketing that connects to cars sold, bays booked and orders shipped.
Automotive Marketing Across Texas and the US
From dealer groups in Dallas to repair shops in Fort Worth and parts brands shipping nationwide, our car dealership marketing and auto repair marketing run each rooftop and shop as its own market, with its own Google Business Profile, location pages, and line in your reporting.
- California
- Florida
- Illinois
- Nationwide
- New York
- Texas
FAQs About Automotive Digital Marketing
There’s no package price, because cost depends on your market, how many locations you run and how big the goal is. Ad spend is its own line, paid straight to the platforms. Judge any proposal by cost per unit sold: spend divided by the cars, appointments or orders it produced. Your free audit includes scoped pricing.
Automotive SEO usually shows early movement within weeks when there are glaring technical problems, while earning links and trust takes months. Google says some changes take effect in hours and others take several months. Brandmotion’s non branded top 3 keywords rose from 52 to 147 in 8 months. That’s one client’s result, not a promise.
Dealerships rank in two places with different rules. In map results, Google weighs relevance, distance and prominence, and you can’t buy your way up. In regular results, pages do the work: vehicle pages Google can index, plus model and service pages that answer real questions. Dealership SEO covers both.
Decide which pages deserve to be found and keep the rest out of Google’s way. For filters, Google advises blocking crawling of combinations you don’t need and offering one unfiltered listing page. Pages removed for good should return a 404 or 410, which fits a sold car with no close replacement.
Sometimes, depending on the manufacturer and the program. Autotrader’s dealer guidance says each brand sets its own rules, timelines and rates, and some programs, like Kia’s, have dealers choose an SEO vendor from a list. Ask whether an independent agency qualifies, and get agency spend approved in writing first.
Yes. Google lets a car dealership have a profile for the dealership plus separate profiles for departments like sales, parts or service, each named with the dealership name and department. A new car dealership can add one per brand it sells, but a used car dealership can’t have brand profiles.
No. Google’s review policy prohibits offering incentives for reviews, including discounts, and breaking it can get reviews removed. The fix is asking every customer, every time, at the moment the car is handed back. A steady flow of honest reviews also helps prominence, one of the three things Google weighs in map rankings.
One site is simpler to keep consistent and easier to report on, while separate sites can suit rooftops that sell different brands. Either way, give each rooftop its own location page, Business Profile and numbers, so you can see what each store’s cars cost to sell and fund the ones that return most.
Find Out What Your Marketing Is Actually Selling
Get a free automotive marketing audit. Share your website and Business Profile, even if they’re a mess. Within 48 hours you’ll have a written read on your technical health, content and links, where search is leaking sales and what to fix first. It’s yours to keep, whatever you decide.
No obligation, no script, nothing held back.
