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Make Your Authority Hard To Ignore With Proven Link Building Services

#1 SEO Agency, Global Agency Awards 2025 | 60+ Industry Awards

Global Agency Awards winner 2025 OMG digital marketing agency
Semrush Search Awards Australia OMG digital marketing agency
Global Search Awards OMG SEO agency
APAC Search Awards winner 2025 OMG SEO agency

Claim your free strategy valued at $3,000

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  • Hannan Tew Lawyers

    Long time user of OMG, but first time reviewer. We’ve just had an awesome 2 years with them.

  • Calvin Klein

    I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented.

  • Artline

    We’ve been utilising the services of OMG for over 2 years and couldn’t be happier! The level of commitment and insight the team brings to the campaign has been fantastic.

  • 361 Degree Consultancy

    We chose to go with OMG after interviewing 3 different SEO companies and it was one of the best decisions we have ever made for our business. Every company told us it would be 6 months before we saw any results – it has only been 3 months with OMG and there is a tangible increase in our online sales!

  • Dymocks

    I’ve worked with a number of agencies over the past decade and they are the best by far. The team offer an affordable service with a huge amount of value added insight. In addition, they’re proactive and are constantly looking for improvement in our business which is an appreciated quality in a business partner. Can’t recommend highly enough!

  • Bulk Nutrients

    We love working with the guys and girls at OMG. Emily, Dan and Wendy are great to work with both on SEO and PPC.

  • Cohen Handler

    Simon and the team have really gone above and beyond for us. They were instrumental in the successful migration and update of our website so that our SEO transition was flawless.

  • Ultraceuticals

    Great experience working with OMG on our SEO/SEM for 3 years – responsive, helpful, proactive and very pleasant to work with.

  • Eye Concepts

    OMG has a great team of SEO specialists who are extremely helpful and knowledgable. We’ve been with OMG for about 3 months now and have already seen a significant improvement on our Google Rankings.

Sound Familiar?

Your Best Pages Keep Getting Stuck Below the Competitors

You know your content is stronger, and the technical work is done. Yet competitors with thinner pages keep sitting above you. Month after month, the gap stays there while the terms you care about remain just out of reach. You’re investing in SEO, but the rankings still feel stubbornly capped.

The monthly report says more links were built. Domain rating barely shifts. Rankings stay flat and traffic does the same. You’re left staring at a bigger backlink count without any real sense that the site is becoming more competitive.

You got the spreadsheet. You saw the URLs. Maybe there were even some impressive-looking metrics beside them. But the sites felt random, the placements lacked context, and months later, you’re still wondering whether any of it actually helped.

What we build

Good link building services should stand up to scrutiny. You should know where the link came from, why the publication was worth pursuing,
and how it supports your SEO strategy. That level of visibility is built into our offering from day one.

We hand-select relevant US and international publications with real audiences and genuine editorial standards. Every placement is documented with the live URL, publication metrics, and outreach history, so you can see exactly what was earned and where your authority is growing.

Editors and journalists can spot lazy outreach instantly. Our content team creates the angle and expert input needed to give publications a reason to feature you. That can include guest posting services, digital PR, journalist outreach, and expert sourcing built around topics your market cares about.

You can count on us to follow Google’s link spam policies. We refuse tactics that put short-term numbers ahead of long-term performance. No PBNs, bulk link farms, or manipulative anchor patterns. We can also audit existing backlinks for toxicity and recommend removal or disavow where appropriate. Every tactic we run, we can explain and show you the result.

How It Works

Create Authority Without Losing Sight of Why

An SEO link building service only works when the right pages gain the right authority. At OMG, that work sits inside our TLC Framework: Technical, Links, and Content. It gives the campaign a clear structure for deciding where authority needs to be built, what content it should support, and whether the site is technically ready to benefit from it.

We review referring domains, DR, anchor text distribution, toxic links, and the pages already attracting authority. Then we benchmark competitors to find the gaps worth closing and the opportunities they’ve missed.

Our outreach team targets relevant publications and earns editorial placements around pages with commercial or strategic value. Link velocity stays natural. Anchors make sense in context.

With OMG’ backlink services, you’ll always see the live links, publication data, and progress behind the campaign. We track how authority and target rankings develop over time so you can connect the work to movement in search. Every tactic we run, we can explain and show you the result.

You don’t hand your backlink profile to just anyone. We’ve helped businesses across eCommerce, professional services, healthcare, finance, real estate, and other competitive markets strengthen their organic visibility with work that can be traced, reviewed, and defended. The links matter. So does knowing exactly how they got there.

The Numbers Behind OMG’s SEO & GEO Work

2.1B+

search impressions

53M+

website visitors

22M+

tracked conversions

$122M+

tracked revenue (USD)

Case Studies

Hear It From the Brands That Saw the Difference


Anyone can promise better authority. We’d rather show you what happened when the work went live. See how our SEO link building services have helped businesses earn stronger referring domains and compete for search terms that once felt out of reach.

How Brandmotion Doubled Organic Revenue Witha Content and Technical SEO Rebuild

Brandmotion partnered with Online Marketing Gurus in February 2021 to grow non-branded organic visibility and revenue. Brandmotion designs and manufactures high-tech vehicle safety products, known throughout the industry for seamless integration, OEM-level quality and innovative approaches to the biggest problems in vehicle safety.

100%

Increase in organic revenue YoY

100%

Increase in organic conversions YoY

Three Brandmotion team members at a vehicle and machinery trade show

More SEO Case Studies

Ranking for Surgery Searches Patients Actually Make

117%

Increase with keywords in positions 1-3

Texas Health Center for Diagnostics & Surgery serves patients across Collin, Dallas and Denton counties, offering robotic, spine, joint replacement, orthopedic, gynecological, urological and ENT surgery alongside spinal injections, outpatient GI procedures and advanced imaging. They came to OMG in February 2021 to build greater organic visibility.

Texas Health Center for Diagnostics & Surgery

Healthcare

Underneath Calvin Klein’s Digital Success with eCommerce SEO

142%

Increase In Organic Revenue

Calvin Klein is one of the world’s most iconic lifestyle brands, offering on-trend and affordable wardrobe-essentials. Since 1968, they’ve won the hearts of happy customers in 130+ countries. But in the competitive fashion industry, digital is what defines achieving success or going stagnant.

Calvin Klein

Retail & E-Commerce

SEO Success For Tommy Hilfiger

222%

increase in top 3 keyword positioning

Since 1985, Tommy Hilfiger pioneered American-style fashion, with a modern twist. Now becoming one of the most recognizable premium lifestyle brands in the world, they host a breadth of collections including men’s, women’s and kids sportswear, denim, accessories and footwear.

Tommy Hilfiger

Retail & E-Commerce

The OMG Distinction

If an agency can’t tell you where a link came from, why that site was chosen, or how the placement was earned, you’re being asked to trust too much.
OMG makes the work visible. Strategy, outreach, content, and reporting all sit inside the same SEO team, with every placement tied back to a reason.

We Partner with the Best

  • Semrush Agency Partner
  • Ahrefs Agency Partner
  • Shopify Agency Partner
  • WordPress Agency Partner
  • Magento Agency Partner
  • Woocommerce Agency Partner
  • Wix Agency Partner

Meet The Outreach Team

The People Building Authority Behind the Scenes

Our team knows how to approach editors with something worth opening, shape the angle around the publication, and carry the conversation through to placement.

1,000+

Clients monthly

100+

SEO specialists

30+

SEO industry awards

150+

Industries

More Ways to Grow Organically

Create a Tailored SEO Strategy With an Award-Winning Team

Besides link building services, we build SEO strategies around the channels and search challenges that matter most to growth.

Online Marketing Gurus Global Head of SEO Mike

Generative Engine Optimization / AI SEO

Earn visibility inside AI-generated answers by shaping the authority, content, and signals platforms use when deciding which brands to cite.

Online Marketing Gurus Technical SEO specialists in Dallas

Technical SEO

Fix the technical barriers that slow crawling, weaken indexation, or stop strong pages from performing as well as they should.

Online Marketing Gurus Enterprise SEO specialists in Dallas

Enterprise SEO

Coordinate SEO across complex websites and teams with governance that keeps large-scale optimization moving without creating bottlenecks between departments.

OMG local SEO specialists in Dallas

Local SEO

Help nearby customers find you first with stronger local rankings, optimized profiles, location pages, and signals that earn local trust.

OMG SEO specialist in Dallas

B2B SEO

Build organic demand around the problems buyers research before sales calls, then guide that intent toward your pipeline with purpose.

OMG eCommerce SEO consultants

eCommerce SEO

Grow revenue by improving how products and categories rank so shoppers find what they want without you paying for every visit.

OMG content marketing SEO specialists in Dallas

Lead Generation SEO

Turn high-intent searches into opportunities with SEO built around the services, locations, and decision points that drive inquiries and revenue.

OMG SEO migration team collaborating on a website migration project

Migrations & International SEO

Expand into new markets with search strategies adapted to local language, intent, competition, and technical requirements across countries and regions.

OMG's Australia and US leadership team in front of a wall of client brand logos.

White Label SEO

Extend your agency’s capabilities with behind-the-scenes SEO specialists who deliver strategy and execution while your brand stays front and center.

Client Testimonials

Trust matters more here than almost anywhere else in SEO. See what OMG clients say about the strategy,
transparency, communication, and results behind the work.

From Dallas brands competing in crowded local SERPs to national icons chasing harder keywords, we build authority around the markets you want to win. The strategy changes with the competition. The standard for white hat link building does not.

  • California
  • Florida
  • Illinois
  • Nationwide
  • New York
  • Texas
Online Marketing Gurus USA office in Dallas

Want to learn more? Here are some of the most common questions we hear day to day.

SEO link building services help earn backlinks from other websites to strengthen your site’s authority and organic search visibility. The work can include editorial outreach, guest contributions, digital PR, expert commentary, competitor analysis, and backlink auditing.

At OMG, we focus on relevant referring domains rather than chasing the biggest backlink count possible. Each opportunity is assessed for quality, context, and how it supports the wider SEO strategy.

The cost of a link building package depends on the number and quality of opportunities being pursued, the competitiveness of your market, and how much outreach or content work is required. OMG will scope the project around the authority gap your site actually needs to close rather than selling an arbitrary number of backlinks each month. That keeps the budget tied to strategy instead of volume. Claim your free strategy session to get a more detailed estimate.

There’s no universal backlink number that guarantees stronger rankings. What matters more is who is linking to you, how many relevant referring domains you have, which pages receive authority, and what your competitors have already earned. One strong editorial link can be more useful than dozens of low-value placements.

Backlink services can influence rankings within weeks, but meaningful movement often takes several months. Google needs time to discover the link, crawl the source, process its relevance, and reassess the page receiving that authority. Results also depend on your existing SEO foundation and how competitive the keyword is. A strong link won’t rescue a technically broken site or weak content by itself.

There isn’t one domain rating that automatically counts as “good.” DR is a third-party metric used to estimate the strength of a website’s backlink profile. It can be useful for comparison, but Google doesn’t use DR as a ranking factor. A DR 40 site in a specialist niche may be far more valuable than a DR 80 site with little relevance to your market. At OMG, we look at domain strength alongside organic traffic, topical relevance, referring-domain quality, and editorial context.

Link building services focus on earning backlinks that strengthen organic search authority. Digital PR earns media coverage by giving journalists and publications something genuinely newsworthy, useful, or quotable. The two often overlap. A successful digital PR campaign can generate high-quality editorial links while also increasing brand visibility and credibility beyond search.

Paid links intended to manipulate search rankings can violate Google’s link spam policies. Google specifically targets practices like buying or selling links for ranking purposes without appropriate qualification. That doesn’t mean every commercial relationship involving a link is automatically prohibited. Sponsored or advertising links can be legitimate when handled correctly, including the appropriate link attributes.

Yes. Our link building follows white-hat principles built around relevant outreach, editorial value, natural anchor text, and transparent reporting. We don’t hide placements inside private blog networks or manufacture backlink volume through link farms. You’ll know because the work is visible. You can see the publications, the live links, and the reasoning behind the campaign. Every tactic we run, we can explain and show you the result. We can also audit an existing backlink profile for toxic links and recommend cleanup where needed.

Yes. Every link we build is documented, so you can see exactly where your authority is coming from. Reporting can include the live URL, publication details, relevant metrics, and the placement itself. We don’t believe backlinks should disappear into a monthly total with no context behind them. It’s your website and your backlink profile. You shouldn’t need detective work to figure out what an agency has been doing to either one.

Manipulative or spammy links can create risk, particularly when they form part of an obvious scheme designed to influence rankings. That’s why prevention matters. We assess placement quality, anchor text distribution, relevance, and backlink patterns before pursuing new links. If your site already has a questionable history, we can audit the profile for toxic links and investigate what may need attention.

No reputable link building agency can guarantee a specific Google ranking. Search results depend on far more than backlinks, including technical SEO, content quality, competition, search intent, and changes to Google’s systems. Anyone promising a guaranteed #1 position is claiming control they simply don’t have.

We don’t promise #1 rankings. We show you the evidence as it builds. That means showing the links earned, the referring domains added, authority development, and movement across the search terms that matter. We set measurable objectives and report against them.

Your free digital strategy session, valued at $3,000, includes a review of your backlink profile, authority gaps, competitor links, anchor text, and the pages that need more weight behind them. We’ll show you where the opportunity is and what a stronger link strategy could look like.

SEO team at Online Marketing Gurus

Discover the Rankings You Should Already Own.

Book a 15-minute discovery call to talk SEO and GEO strategy. Backed by 14 years of experience, 200+ experts, the Global Agency Awards 2025 #1 SEO Agency, and the best-practice frameworks designed by our Global Head of SEO.

Book your free 15-min SEO & AI search call.

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OMG SEO team leaders

What You'll Walk Away With

  • SEO Health DiagnosisWhere Technical, Links and Content are letting you down
  • Keyword Gap InsightsTerms competitors own that you don't, and the revenue at stake
  • AI Search ReadinessAre AI Overviews, ChatGPT and Perplexity citing you?
  • 14 Years of SEO Best PracticeThe TLC Framework, refined across 1,000+ campaigns

Find the Ad Spend That's Leaking From Your Account.

Book a 15-minute discovery call to talk PPC strategy. Backed by 14 years of experience, 200+ specialists, Google Premier Partner status (top 3% globally), and the best-practice playbook designed by Head of Paid David Moorcroft.

Book your free 15-min PPC call.

David and Sophie, PPC team leaders at Online Marketing Gurus

What You'll Walk Away With

  • Account Health DiagnosisWhere Quality Score, structure and signal are letting you down
  • Wasted Spend InsightsWhere your account is leaking budget each month
  • Performance Max Reality CheckWhat PMax is hiding from you · what to take back
  • 14 Years of PPC Best PracticeThe OMG playbook, refined across $200M+ in managed media

Uncover Growth Your Competitors Are Missing

Book a 15-minute discovery call to talk Social Ads strategy. Backed by 14 years of experience and 100+ paid media specialists, you're in good hands with the OMG social team.

Book your free 15-min social call.

Mitch and Sophie, paid social team leaders at Online Marketing Gurus

What You'll Walk Away With

  • ROAS & CAC DiagnosisWhere the money's actually going across Meta, TikTok, LinkedIn
  • Creative Fatigue Reality CheckCTR drops, hook failures, what to retire and replace
  • Server-Side Tracking & SignalCAPI deployment, server-side tracking and improved Meta signals after iOS
  • 14 Years of Paid Social Best PracticeThe framework that grew TC Boxes' social purchases 1,118%

Find Out Why Your Site Is Costing You Customers.

Book a 15-minute discovery call to talk web strategy. Backed by 14 years of experience, 200+ experts across WordPress, Shopify and custom builds, and the best-practice CRO and UX frameworks designed by Dr Rich Lane and OMG's senior web team.

Book your free 15-min web call.

Dr Rich Lan, CTO, and Jim from the IT team at Online Marketing Gurus, smiling together against a white background.

What You'll Walk Away With

  • Core Web Vitals DiagnosisMobile loading, INP, LCP, what Google is penalising you for
  • Conversion Path InsightsWhere users actually drop off · what's losing revenue
  • Mobile UX Reality Check72% of traffic is mobile, and most sites still fail it
  • 14 Years of Web Best PracticeWordPress and Shopify specialists · CRO-first build framework

Make Sure ChatGPT, Gemini & AI Overviews Cite You.

Book a 15-minute discovery call to talk Generative Engine Optimization (GEO). Backed by 14 years of search expertise, 200+ experts, and the best-practice GEO frameworks designed by Jazmine Green and OMG's senior AI search team.

Book your free 15-min GEO call.

OMG SEO team leaders

What You'll Walk Away With

  • AI Visibility DiagnosisHow often you appear in ChatGPT, Perplexity, Gemini and AI Overviews
  • Citation Gap InsightsThe queries where your competitors are cited and you're not
  • Entity & Schema ReadinessHow AI search engines understand your brand today
  • 14 Years of Search Best PracticeNow built for AI Overviews, ChatGPT and Perplexity

Uncover Growth Your Competitors Are Missing

You'll leave with a clear, actionable digital strategy, and a plan you can start implementing straight away.

Your Free Digital Strategy Starts Here

Claim your audit & strategy valued at $3,000

OMG SEO and Paid team leaders

What You'll Walk Away With

  • Growth Gap AnalysisFind the SEO, paid media and conversion gaps limiting your leads or revenue.
  • Competitor InsightsSee what your competitors are doing better, and where you can win.
  • Quick-Win OpportunitiesIdentify practical actions that can improve traffic, leads or sales faster.
  • Growth RoadmapGet a clear plan for what to prioritise next across SEO, Google Ads and paid social.

Partner with us to grow without doing the heavy lifting

Are you looking for Whitelabel partnership or more casual Referral Partnership, or both?

We support white label, referral or direct partnership options.

Partner with us

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Ryan Alborough, General Manager US at OMG