LinkedIn Ads Built to Reach Better Buyers
- Your strongest prospects aren’t always searching. They’re comparing options, building consensus, and scrolling LinkedIn between decisions.
- Get LinkedIn Ads in front of the right roles, companies, and buying committees.
- See what that attention creates in qualified leads, pipeline, and revenue.
Is LinkedIn the Right Channel for Your Business?
Your complimentary strategy session reviews audience, offer, targeting, creative and setup, showing where lead quality breaks down and what to fix first.
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Koorong
Been working with OMG for SEM and Social, and our business has seen measurable growth across social media and PPC.
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NZ Health Food Company
The Online Marketing Gurus have been providing our business with Social Media Advertising resulting in a big increase in sales.
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Calvin Klein
I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented.
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Tea Drop
Elodie our AM is lovely to work with. Great service and we have seen a significant improvement through our PPC.
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Snotty Noses
My e-commerce business has been working with OMG for 12 months. They have coordinated PPC, social ads and SEO organic reach.
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Bulk Nutrients
We love working with the guys and girls at OMG. Emily, Dan and Wendy are great to work with on PPC.
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T.C Boxes
We have been using OMG for almost 12 months now and we couldn’t be happier with their service. Not only do they execute your marketing plans and schedules above and beyond your expectations, but my team at OMG are always showing initiative with new ideas and up and coming changes across all platforms.
Social Media Creatives That Convert
What We Do
LinkedIn Ads Built Around the Right Buyers and Stronger Outcomes
LinkedIn Ads work best when targeting, creative, lead quality, tracking, and reporting all support the same goal. We build campaigns around the professionals you want to reach, then use performance data to guide clearer budget and campaign decisions.
Audience Targeting Built Around Fit
We target the roles, companies, industries, and seniority levels that match your market. Cleaner exclusions and sharper audience logic help reduce wasted spend on people
who were never likely to become customers.
Strategy for Longer Buying Cycles
B2B decisions rarely happen after one click. We structure campaigns across awareness, consideration, lead generation, and follow-up, so each touchpoint supports the next step toward a qualified opportunity.
Creative That Earns Professional Attention
Busy buyers ignore generic ads. We develop sharper messages, compelling offers, and Thought Leader Ads that use credible voices to make your brand more relevant to the people you want to influence.
Lead Generation With Quality Controls
More leads won’t help if they’re the wrong leads. We refine targeting, forms, questions, and follow-up paths to improve lead quality and keep your sales team focused on worthwhile opportunities.
Tracking That Clarifies LinkedIn’s Contribution
We connect campaign activity with your CRM where possible, helping assess leads, qualified opportunities, sales progress, CPA, and revenue contribution beyond clicks and form submissions.
Reporting Without the Guesswork
Gurulytics gives you a clearer view of campaign performance, lead quality, and budget efficiency.
Is LinkedIn the Right Place for Your Next Paid Social Dollar?
Case Studies
LinkedIn Ads Results Should Be Measured
in Quality, Not Activity
Strong case studies go beyond impressions, clicks, and form fills. They show how targeting, creative, and campaign strategy improved
lead quality, pipeline value, and revenue, with clear context around what changed and why it worked.
Multi-Channel Strategy Drives ISS MI’s Digital Growth
ISS MI has been working with OMG since the beginning of 2025 and has continued to see strong growth across all digital channels throughout the partnership. We are currently managing the client’s SEO, PPC (Google and Microsoft), and LinkedIn campaigns as part of an integrated digital strategy.
1,400%
Increase in Organic Conversions
154%
Increase in Organic Clicks
More Paid Social Case Studies
164%
Kalon Surf aims to be the premier surf school and resort in the world. Work hard, play hard is at the center of what they do, and through that ideology they created the best surf experience they always wanted to have. Kalon Surf reached out to Online Marketing Gurus in January 2020 for an integrated…
Kalon Surf
Hospitality
1,400%
ISS MI has been working with OMG since the beginning of 2025 and has continued to see strong growth across all digital channels throughout the partnership. We are currently managing the client’s SEO, PPC (Google and Microsoft), and LinkedIn campaigns as part of an integrated digital strategy.
Institutional Shareholders Services Inc.
Finance
12:1
Medik8, a B Corp certified British dermatological skincare brand, partnered with Online Marketing Gurus to scale revenue across digital advertising channels. Through ongoing testing, audience refinement, creative learnings, and full-funnel optimisation, OMG helped Medik8 deliver strong month-on-month performance and significant year-on-year growth through Meta Ads.
Medik8
Beauty & Wellness
40%
Sage and Paije is a fashion and apparel brand, known as Mermaid Off Duty in the US market. The brand operates across four regions: Australia (its home and primary market), New Zealand, the UK, and the US, with paid social advertising as a core part of how it reaches and converts customers in each.
Sage + Paije
Retail & E-Commerce
16.8M
A high-impact paid social campaign delivered exceptional reach and engagement at a significantly below-benchmark CPM. Through efficient media buying, landing page optimisation, and creative testing, the campaign successfully drove strong upper- and mid-funnel performance, generating consistent student leads at scale while informing clear optimisation pathways for future always-on activity.
Unleashed Travel Pty
Education
33%
Oransi is a leading retailer of HEPA air purifiers for the home, founded on a mission to make indoor air clean and fresh naturally. CEO Peter Mann saw an opportunity to improve on what the market offered and build a purifier that genuinely supported health and wellbeing. Oransi has since grown into a sustainable business…
Oransi
Retail & E-Commerce
LinkedIn Ads Experience Across Complex B2B Markets
For over 14 years, we’ve managed social media campaigns across professional services, finance, healthcare, technology, real estate, and eCommerce.
That experience brings sharper benchmarks, deeper audience insights, and a clearer view of LinkedIn performance in your market.
In The Last 12-Months We Delivered Our Paid Social Clients
72M+
website visitors
46M+
tracked conversions
$199M+
tracked revenue (USD)
How It Works
How We Turn LinkedIn Spend Into Smarter Campaign Decisions
No black box. No vague deliverables. Here’s how we review the account, build the campaign, and improve targeting,
creative, and budget efficiency over time.
We assess your audience, offer, account, competitors, and sales cycle to identify the strongest commercial opportunities.
We verify campaign tracking, conversion actions, and CRM readiness so lead quality can be measured from the start.
We define objectives, audiences, offers, budgets, and campaign roles around your wider sales and marketing goals.
We create audience segments, ad formats, lead forms, and creative built for LinkedIn’s professional environment.
We confirm budgets, bids, tracking, exclusions, and approvals before giving the campaign room to start learning.
We review engagement, lead quality, audience response, and conversion data to see what’s driving meaningful progress.
We reduce spend on poor-fit audiences, weak creative, and low-value lead sources before inefficiency becomes expensive.
We improve on the audiences, offers, creative, and bidding strategies while testing new opportunities for efficient growth.
We compare campaign activity with qualified leads, meetings, opportunities, and sales progress wherever tracking allows.
We use each round of learning to set the next tests, budget shifts, and campaign priorities.
*Timelines vary based on account readiness, approval speed, tracking requirements, creative scope, sales cycle, and campaign complexity.
Why Choose Us?
A Smarter Standard for LinkedIn Ads Management
LinkedIn Ads need more than broad targeting and polished reports. We connect audience fit, creative, lead quality, tracking,
and budget decisions to the outcomes your sales team cares about.
We Partner with the Best
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Meta Premier Partner
Top 3% Meta Agency
Partner -
Pinterest Premier Partner
Top 3% Pinterest Agency
Partner -
Tiktok Premier Partner
Top 3% Tiktok Agency
Partner -
LinkedIn Premier Partner
LinkedIn Marketing Agency
Partner
Three Advantages That Set Our LinkedIn Ads Team Apart
Gurulytics Reporting That Makes Performance Easy to Digest
You shouldn’t have to wait for a monthly report to understand where the budget went. Gurulytics brings spend, conversions, CPA, pipeline signals, and revenue into one consolidated view, so every decision is easier to explain and act on.
14+ Years of Paid Media Learning
Thousands of campaigns across paid social, search, and performance media have sharpened how we read the data.
LinkedIn Advertising Specialists, Not Platform Generalists
LinkedIn Ads need more than broad targeting and occasional creative updates. Our specialists manage audiences, bids, lead forms, creative, tracking, and optimization with audience fit, lead quality, and commercial outcomes at the center.
Meet the Paid Media Team
LinkedIn Ads Specialists Who Understand How B2B Buyers Move
Your campaigns are managed by paid media experts who understand professional audiences, buying committees, creative testing, tracking, and budget control. You’ll get clear explanations, focused testing, and purposeful campaign decisions.
Built by Experienced Practitioners, Backed by Serious Scale
Your LinkedIn Ads team works alongside experts across paid search, CRO, analytics, and creative, bringing stronger data, connected strategy, and a complete view of the buying journey.
David Moorcroft
Head of Paid
Sophie Chugg
Account Director Paid Media
Mitch Dollan
Paid Social Director
14+ years
of paid media experience
1,000+
clients supported across Australia and beyond
10,000+
campaigns managed by our specialist teams
Client Testimonials
Real Client Stories. Measurable Paid Media Impact.
See how businesses gained paid media clarity, performance, and confidence with OMG through real outcomes.
LinkedIn Ads Built for B2B Growth Across the United States
Whether you’re targeting one local market or scaling across multiple regions, we build LinkedIn Ads campaigns around audience fit, efficient delivery, and sustainable growth.
- California
- Florida
- Illinois
- Nationwide
- New York
- Texas
Questions Frequently Asked About
LinkedIn Ads
Wondering whether LinkedIn Ads fit your audience, budget, and sales cycle?
Here are the questions businesses usually need answered before they invest.
Not better. Different. Google Ads captures active search demand. Facebook and Instagram support broader reach, creative testing, and remarketing. LinkedIn Ads lets you target professional audiences by role, seniority, industry, company size, and other business signals. A proper LinkedIn marketing agency should recommend the right mix based on your buyers, sales cycle, and goals.
LinkedIn Ads can carry higher media costs than some broader social campaigns because professional audiences are often narrower and more competitive. CPCs may range from $8 to $15 or more, while cost per lead can sit between $50 and $200, depending on targeting, competition, creative, and offer strength. Your LinkedIn advertising agency should explain the economics before recommending spend.
A monthly media budget of around $2,500 is often a practical starting point for meaningful testing. Lower budgets can launch, but they may not produce enough data to compare audiences, offers, and creative properly. An experienced LinkedIn Ads agency should match the budget to your market, deal value, and conversion volume rather than force spend into an account that isn’t ready.
Thought Leader Ads let businesses sponsor eligible posts from employees, executives, or industry voices, helping credible perspectives reach a wider audience. They can support awareness, trust, and engagement when the content offers real insight. Strong LinkedIn marketing services use them selectively, because promoting a weak opinion doesn’t make it more useful or commercially relevant.
Around 0.5% is often used as a rough guide for feed campaigns, but it isn’t a universal target. Performance varies by industry, audience, format, and creative. A lower CTR can still produce valuable opportunities, while a higher one can attract poor-fit traffic. A B2B LinkedIn marketing agency should assess CTR alongside lead quality, conversion rate, and opportunity quality.
You measure ROI by connecting campaign activity to the stages that matter, rather than expecting every click to become immediate revenue. That can include qualified leads, booked meetings, opportunities, pipeline value, win rate, and closed revenue. CRM integration, source tracking, and agreed attribution rules can help indicate where LinkedIn contributed across the buying journey.
They can be, especially when a single customer is worth more than roughly $5,000. Higher-value deals give the campaign more room to absorb LinkedIn’s media costs while still producing a viable return. The real test is your close rate, margin, sales cycle, and customer lifetime value. Cheap leads mean little if they never become worthwhile customers.
Find Out What LinkedIn Ads Could Contribute
Your free strategy session shows where LinkedIn Ads fit, what may be limiting performance, and what needs to change before you scale. Better targeting. Stronger-fit leads. A more accountable path from professional attention to commercial outcomes.
